What do consumers really want from their brands online? As many of the world’s biggest companies with millions of loyal followers (think global behemoths like Coca Cola) discover to their cost that what works for them offline isn’t getting the same kind of traction online, it has become clear that the internet is different when it comes to consumer needs. Brands who can’t adapt to that just aren’t getting the results they want (or need) unless they listen.
A study looked into just this and it discovered that online, advertising in its traditional form was pretty dead – and that people preferred to get content that touched them emotionally in the four following ways: funny, useful, beautiful, or inspiring.
Sound familiar to your social media big brand content that’s actually good?
If you’re thinking that the best online big brands do all four of these, you’d be right – and you can take this information to make your own brand more effective. Not just across your social media, but also in your email campaigns and on your website.
All you need to do is ask yourself what people in your niche would find funny, compelling, useful or beautiful. The more you can stack your content with stuff that provokes emotions like this, the better your reception will be and the more effective your content marketing strategies will be.
This isn’t groundbreaking news – but it is something that we could all do with a timely reminder on, as it is easy to forget the consumer and the end-reader when creating content. Start applying these 4 emotions to your content with targeted information, and you’ll see significant results!