We did a thing about a week ago...
It was called CTPX. It's been something we've been wanting to do for years and believe that the 'content discovery' brand is something that can really help online businesses and of course, members of the blockchain.
You see, putting something out there on the market is easy.
Yeah, there's a lot of development, lots of planning, lots of creative juices flowing...But at the end of the day, when you launch something, that's the easiest part of the journey.
Telling someone...It's live, is exciting. There's hype, there's people talking about the project, it gets the community bubbling...
But then comes the tough part of a program launch.
I wanted to share with you a little conversation Blain and I were having in our Discord tonight. It was about how to continue to push CTPX to the masses and grow our platform...
Which is, the toughest part about building a program, brand or platform online!
This has literally been one of our 'marketing plans' for as long as I can remember....Stay in front of people, stay the course!
It's not really sexy.
In fact, some would say it's a foolish approach to online marketing, because we should be split testing, spending thousands on Facebook ads, paying for blogs to review CTPX...You know, what all the marketing experts will tell you.
For us, it's always being about being visible. Doing things, always building.
I've spoken about this book a lot over the years. It's one of my all time favorites. The big message behind this book is simple...Stay in front of people so that you are top of mind! Here's thing about this strategy though, it's a long tail approach to building businesses.
It's not about hype, it's not about the latest greatest fad, it's about staying the course and always being seen anytime your potential customers turn on their computer or phone.
You see, this is the exact same strategy I use here on the blockchain.
Every day. Show up.
Am I the best writer on Hive? My goodness no, I'm a high school drop out and most of my writing is at a grade 5 level.
I'm not the youngest either. Not one of the cool kids. Just a dude who lives in the middle of nowhere Canada...That shows up, each and every day.
You hear 
"Want better results, go write 500 comments and let me know how it's going then..."
Is the number 500 significant? I don't think so.
Is the commenting on chain that big a deal? Maybe.
The 'trick' if there is one here is...You are being visible! You are being seen by your peers for more than a week or two. This is what it takes because here's the kicker....Most of your competition won't make that effort.
No matter if you are trying to build a brand online. Build your followers on social media or the blockchain. Or even trying to start a 'content discovery revolution', the key is always to be top of mind!
Be seen, as much as you can, as often as you can, every where you can...