Grayscale announced that they would be starting a national TV advertising campaign this week promoting crypto
If bitcoin and crypto do this well without a marketing campaign, how will it do with one?
This could even up being a very good week for bitcoin and crypto as the CEO of Grayscale announced that they would be rolling out their national advertising campaign starting this week.
With advertisements showing up on the following channels:
- CNBC
- MSNBC
- FOX
- FOX Business
All of which are extremely popular business news channels watched by millions of investors.
I watch a couple of those networks myself.
The announcement can be seen here:
(Source:
)https://twitter.com/barrysilbert/status/1291710737291841543
- barrysilbert
They are planning on bringing crypto to the masses...
What is most interesting to me in this announcement is that they specifically said they are going to bring crypto to the masses and not just bitcoin to the masses, which probably means the ad will include mentions of ethereum or some other cryptos as well.
Previously, they ran an advertising campaign back in 2019 where they were telling investors to ditch gold and pick up bitcoin instead.
For the most part, they were good commercials making a lot of sense without being too overbearing.
A couple of which can be seen here:
I think this will be a very good week for bitcoin...
I'm not sure exactly what to expect from the commercials, but I do think the potential is there for this to be a very good week for bitcoin.
I know that millions of people will be seeing these commercials at a time when many are forced to stay at home due to the coronavirus.
A virus that has created much uncertainty going forward, including what is going to happen to the dollar with all the stimulus programs being launched.
Plus we are on the verge of another stimulus bill being approved as well as Donald Trump doing several executive orders to help keep money in people's pockets.
Not to mention the fact that bitcoin is already breaking $12k as I type and showing all sorts of positive momentum going into the week.
When you combine all of the above with the advertising being done by Grayscale and I think we have all the right ingredients for a very good week in crypto.
Stay informed my friends.
-Doc