10 TED talks to inspire sales
Ted talk #1 Simon Sinek: How great leaders inspire action
Simon Sinek describes a powerful analogy through a phenomenon called the “Golden Circle”, where he emphasizes on how successful leaders stand out. The “What” and the “How” and the “Why”?
What – Everyone knows what they are doing?
How – Most of them know how to do their job? how to use the resources and grow
Why – Only the best ones know, why they do what they do?
Watch the TED talk to get insights on answering the why, feeling right, gut feeling and more with the best of the examples.
People don’t buy what you do, they buy why you do it.
Ted talk #2 Richard St. John: 8 secrets of success
Richard talks about the 8 traits of successful people? Watch the TED for his small talk!
Passion: You need to be passionate about what you are doing. As Richard says if you do something you love the money comes anyway.
Good: To be successful you need to practice, practice and practice and get good at whatever it is you are aspiring towards.
Work: Success isn’t just handed to you, you need to work for it and work hard.
Focus: To be successful you need to develop a laser-like focus on just the one thing.
Push: Success involves pushing yourself physically and mentally to break through any mindset barriers. These barriers could be shyness or self-doubt, emotions that everyone experiences from time to time.
Serve: Successful people ‘serve others something of value’
Ideas: Successful people need ideas and Richard says there’s no magic needed in getting ideas you simply need to ‘listen observe, be curious, ask questions, solve the problem and make connections.’
Persist: Being persistent is probably one of the most difficult traits of successful people. No one is immune to facing challenges in their business and personal life and persisting through these hard times is what makes people successful and all the more stronger.
You gotta persist through failure. You gotta persist through crap! Which of course means ‘Criticism, Rejection, Assholes and Pressure'.
Ted talk #3 Shawn Achor: The happy secret to better work
Shawn Achor is the CEO of Good Think Inc., where he researches and teaches about positive psychology.
Demonstrating the best of the analogies, Shawn emphasizes on studying people and explains how we tend to look for excuses to discard ‘outliers’. However, we should look beyond that and find for more positive outliers and make a difference.
In the TED talk, he speaks about looking at someone’s surroundings only explains 10% of their happiness levels. 90% is based on how your brain sees the world around it.
Only 25% of job performance is based on intelligence, with 75% based on support networks, positivity, and ability to perceive stress as a challenge.
Currently, most people believe that if they are successful they will become happy. This is flawed and he explains why?
Happiness makes someone more successful. “The Happiness Advantage” means you are better at getting a job, 31% more productive, more resilient. In 21 days you can rewire your brain to see things more positively.
Happiness makes someone more successful. “The Happiness Advantage” means you are better at getting a job, 31% more productive, more resilient.
Ted talk #4 Rory Sutherland: Life Lessons from an Ad Man
The TED from Rory is quite interesting, as it speaks about changing approaches to get desired results. His example on how the value of intangibles, specifically from the perspective of advertising is subjective.
He explains the approach used by Fredrick, the great, of Prussia who made his people grow potatoes when they were not willing to. He speaks more on the story of intangible value at work and how perceiving things differently can make all the difference.
He shares, “When you place a value on things like health and love and learn to place a material value on what you’ve previously discounted for being merely intangible, you realize you’re much, much wealthier than you ever imagined.”
We need to learn to appreciate things that already exist before creating new things.
Ted talk #5 Donald Doane: The Science of Sales
At the TED talk, Donald discusses the science of sales and the sales process. He explains the five step process that he instituted at his startup Connect Yard, which helped him grow new ventures.
The key takeaways help you understand as to how to grow a solid foundation through a repeatable and scalable sales process, He gives examples on how you can develop a scalable sales process and allow your company to grow.
If you can’t make sales at a scale, begin to lose key sales people and then, lose even more money by having to constantly train new hires, you have a problem.
Ted talk #6 Jia Jiang: What I Learned From 100 Days of Rejection
Jia Jiang beautifully expresses how the fear of rejection can be a good thing. He explains the phenomenon with personal experiences, his kick off venture that went through rejections had him believe that to succeed as an entrepreneur you have to become invincible to get successful.
The TED talk sheds light on the game called Rejection therapy which helps you to overcome the fear by intentionally seeking out for rejection. His numerous attempts to get rejected made him realize that if you face the fear, you can win over it and triumph. In the end, my 100-day journey concluded with 51 yeses and 49 nos.
In the process of the rejection journey, here is what she explains she gathered about rejection:
- Handling rejection is a muscle.
- If you don’t constantly work outside your comfort zone, you’ll lose it and you’ll become weak and timid.
- Rejection is a numbers game.
- Fight through enough nos and you will eventually find a yes.
- Avoiding rejection doesn’t mean you avoid failure.
- Most people believe avoiding rejection is a good thing, by avoiding something bad we’ve dodged a bullet and we are somehow net positive. That’s not true. When we shy away from rejection we reject ourselves and our ideas before the world ever has a chance to reject them. This is the worst form of rejection and, as default, we are ignored by the world.
The greatest lesson you learn from rejection is no matter what, don’t be ignored by the world.
If you don’t constantly work outside your comfort zone, you’ll lose it and you’ll become weak and timid.
Ted talk #7 David Pogue: Simplicity Sells
Awesome TED talk by talented David Pogue explains how simplicity sells. He rationalises Microsoft’s approach and explains how consumers need extra features, just in case they need it someday. He exaggerates on how products designed by apple are a “cult of simplicity” and is winning over many formerly frustrated tech consumers.
He talks about how the consumers are scratching their heads over confusing tech terminology and how simplicity improves the user experience by making the core functions intuitive to use.
Simplicity is the best strategy for maximizing customer value and is what customers want.
Ted talk #8 Ernesto Sirolli: Want to Help Someone? Shut Up and Listen
Ernesto, speaks about three key elements of business, which are product, marketing and financial management. He talks about how entrepreneurs are failing from covering all the three aspects. He helps you look at the blind spots and identify the weakness and help work towards the areas of strength.
“80 percent of new businesses fail within the first 5 years, whereas our businesses, we have communities where 80-85 percent are still open up to 10 years. The difference is that none of our entrepreneurs started alone,”
He talks about the Sirolli institute that teaches entrepreneurs who own small business to love what they do as the bare minimum to begin with and he beautifully illustrates how you can make sure that people with different skills come together, to work for the growth of the company.
So by doing that, this program has been able to help rough diamonds to become splendid monomaniacs in communities, those fishermen who only love to fish, and those farmers who only love to farm, farm.
So remember if you ever want to help someone, “Shut up and Listen”, listen to what THEY want, find out their PASSION and you can never go wrong supporting inspired entrepreneurs.
I do something very, very difficult. I shut up and listen to THEM
Ted talk #9 Eddie Obeng: Smart Failure for a Fast-Changing World
This TED talk is mainly for sales and business professionals, who are looking to enhance their skills to fit today’s needs. Eddie speaks about how the world will be like in the next 5 years and how businesses can keep up to it. It’s an impressive and interesting subject, even for those outside of the business world. If you haven’t seen it yet, watch it.
Eddie creates a compelling argument for change and the outcome lies within the structure of his talk. He says, “My simple idea is that what’s happened is, the real 21st century around us isn’t so obvious to us, so instead we spend our time responding rationally to a world which we understand and recognize, but which no longer exists.”
He delivers good metaphors and illustrates the problem beautifully. He fixates more about why businesses should take change seriously? He provides reasoning to avoid natural suspicion.
“If you haven’t understood the world you’re living in, it’s impossible to understand that what you’re going to deliver fits.”
Ted talk #10 Dan Pink: The Puzzle of Motivation
In this TED talk- Dan, talks about “The candle problem” which exemplifies on a mismatch between what science knows and what business does. He speaks about the extrinsic motivators who work well for the 20th century tasks, with manual work and simple solutions. The reward narrows their focus towards the answer, and pushes them to solve it quicker.
He focuses on how modern professionals don’t work in this manner. They do a lot of complicated tasks with no easy answers. Modern psychology is leaning more towards intrinsic motivators – the desire to do more for personal reasons. In the business setting it revolves around
Autonomy – the desire to direct our own lives
Mastery – the urge to get better, or develop skills
Purpose – the need to do what we do for reasons bigger than ourselves.
A more extreme approach is ROWE – Results Only Work Environment. People can work whatever hours they want as long as they do the work. This increases autonomy and productivity, and decreases staff turnover. He presents more examples and explains how we get past the simplistic ideology and allow people to be more motivated to make their businesses stronger and change the world.
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