One of the top 2017 workplace trends highlighted the movement from the
company brand to the personal brand. Which brand leads? More corporate
brands are realizing the power of personal branding.
Google and Facebook, the biggest traffic sources of most brands,
have now started favoring individual faces over brands. Personal brands spark
engagement and install trust in the consumers of your corporate brand.
So in today's Distraction Economy - where attention is the new commodity in
short supply - successful people ensure their personal brand is constantly
evolving.
When last did you evolve your brand for impact and reset for relevance?
Also think if you need to put in place a...
- Brand Evolution - you have a strong brand, you need to just make small
changes to your current brand or a...
2.Brand Revolution - not attracting clients, not accelerating your career path, a
complete change is needed.
Imagine if Apple still used their first logo from 1976 (Isaac Newton under a tree)
and never evolved their image…would you still see it as cutting edge innovative
brand? When last did you work on your brand?
What was the last book you read?
Warren Buffett (valued at $68.2 billion and the
world’s most successful investor) was asked his key to
success, he said, “Read 500 pages every day. That’s
how knowledge works. It builds up, like compound
interest.”
Successful people don’t just read
anything they value knowledge,
self-development and education
over being entertained.
A study revealed that selfmade
millionaires read at
least 2 books a month.
If you want to take your life to the
next success level…read the Big Leap
by Gay Hendricks.
Remember, the person you will
be 6 months, 6 years from now
depends on the information you
feed your mind TODAY!
Just one inconsistency can change people’s
trust in you. It's the little things - done
consistently, that make the big difference.
Successful people make the call when they say
they will, they meet the deadline when they
promised.
This is how you will stand out from the crowd
and be memorable in the hearts and minds of
others...
Be bold in your positioning, to secure your real
estate as a successful brand in the Distraction
Economy. What makes you YOU-Unique?
Find what your superpower is – invest in it,
develop it!
I don't believe people buy
logos, websites, social media
pages..I believe people buy
people YOU are the message
– what are you saying?
In today’s attention economy
marketers need to produce
strong, good quality visual
content to attract the
consumer’s attention – you need
to do the same with your visual
brand both online and offline.
Even though much of today’s
business world has relaxed its dress code, people that are
successful (or want to be successful) want to deal with people
that look successful...This doesn’t mean you need to wear a high
price tag designer outfit…you just need to look the part.
Walter Bond - Professional NBA Basketball Player, now super
successful speaker once told me “If you want the $100 million
deal you best look $100 million worth.”
Many successful people believe that we pick up the habits, thoughts and
actions of those we spend most time with. Jim Rohn, stated that we’re
the average of the five people we spend the most time with.
Think of the top 5 business people you are spending time with right
now…Do you aspire to be as Super Successful as they are?
This is your Circle of Influence and the higher the quality of it, the
more social currency you’ll command.
So invest, expand and nurture your Circle of Influence - join LinkedIn
groups, industry associations, attend business events, conferences were
successful people hang out. The feeling of success rubs off on you when
you are in the energy field of successful people. By making face to face
connections, you're giving yourself and your business exposure. When
people hear of your company, they'll be able to place you personally.
Get out of your comfort zone!
With the explosion of social media we live in the era of FOMO
(fear of missing out). The average person spends three hours a
day on social media! It’s become such a problem that recent
studies suggest it can manifest as a genuine form of social
anxiety.
Randi Zuckerberg, Founder and CEO of Zuckerberg Media
(sister to Facebook’s creator) says you should focus on JOMO
(the Joy of Missing Out). Take pleasure in turning off all your
devices, and settling into a time of just doing you and not on
social media broadcasting.