Introduction
The child is the father of the man. A child born into the world comes with a new hope and is a gift of God. People believe that children are the gift of the true humanity. It is a faith in nature which allows us to progress and reproduce. Parenting is another aspect of the family which is less talked about but has much more importance in the family. The foundation of the child experiences and learnings are a direct result of the parenting in the family. Today, we are more aware of the challenges in the parenting and take necessary steps to overcome it. For Example, China is the most populated country in the world and 20 million children are born each year. The biggest market for the parenting products and services is in China.
The education, food and every other thing are quite expensive when it comes to baby. People in China have said that they do not plan their second child due to the high cost involved in raising a child. The companies have multiple intermediaries involved in the product sale who add their commissions in the product, making it more expensive for the consumers. And, add to that, the problems of the fake products and fake reviews which lead parents into panicking around what is best for their child. Charging parents in the name of quality and services has become one of the easy tools to make profits. All these issues regarding parenting need urgent solutions which will directly affect the people who are thinking of raising a child.
Solution Offered
FAMILY POINTS is creating a platform for parents to buy the trusted and quality childcare products and services directly from the people producing it. The platform is based on the blockchain technology which adds trust and transparency in the review mechanism of the products. It rewards the parents posting an original review of a product which is verifiable from multiple sources.
A parent can earn points on the platform for their services and purchases. Expert Consultations, Educational content, Babysitter services and language lessons are a few of the services offered on the platform.
ICO INFORMATION AND TEAM
The team has experience in the field of parenting services and need people to support them in their latest endeavour. 500 Million FPT Tokens are created for the project in which 65% is reserved for the ICO. The token pre-sale begins on 21st February 2018. The ICO starts on the 28th February 2018 and continues until 27th March 2018.
35% of the funds will be utilised for the platform development while 30% will be utilised for the marketing and promotions. The team believes that a child should get the best quality product at affordable price.
Conclusion
They have partnered with the selected manufacturers of the baby care products to bring the best baby care products on the platform. The market for education services for babies in China is expected to reach 100.8 Billion Yuan. While the market is huge for a product like FAMILY POINT, it is at the right time in the industry that they are launching their product. 45% PARENTS in China cite the reasons for the high cost of not having a second baby.
The company launching this application has another famous product in the market called BABYSTEP, which is an education service provider for first-time parents to learn parenting techniques. It has 1.5 million subscribers with 1150 videos in 8 languages. Their wealth of experience in the field of parenting makes this application to watch out for. Now, they have decided to enter the baby care market with the unique business model. I hope that they remains true to their expectations.
To know more visit:
Website : https://familypoints.io/
Whitepaper : https://familypoints.io/whitepaper
Published By: Kishan748
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