The World Health Organization declared COVID-19 as a global pandemic; many believe that it took too long to make that statement. This is a great health problem for companies and many unknowns arise, where they must share and build collaborative environments for clients. The purpose is to support small companies so that they can resist the period of decline, that they can understand and assimilate the changes that their businesses will surely experience.

Adjustments to the COVID-19 pandemic

Google searches that included the word "coronavirus" increased by more than 260% worldwide, spikes in search trends are common when these types of events occur, there are also increases in traffic with topics related to the virus.

Social networks such as Google and Facebook are helping to inform people about symptoms and some forms of precautions.

Google has taken the lead in lowering alarming levels of stress, constantly proceeding by removing YouTube content that creates tension and anxiety. Also concerned about what might happen, it is blocking ads that irresponsibly take advantage of COVID-19; The same method is applying Facebook. The aim is to raise awareness and inform, not profit on this issue.

The marketing company must be aware of the accounts of your customers.

Review the markets, they are changing very fast and how it affects the search of your company, the social accounts you pay, will always take the greatest search traffic; always pending from changes in clicks and impressions to changing costs, you can rely on Google Analytics and Google Ads.

The changes you make you must inform your customers.

It is a fact that efficient communication will always be the key to maintaining customer relationships. Due to the tense and vulnerable environment we are all going through, trust is vital for current customers as well as potential customers. Take advantage of the communication offered by some applications such as WhatsApp, Telegram, email and direct messages on their websites.

Reducing expenses.

In this period of difficulty, you have to consume the minimum of resources to keep customers giving good support; it is best to use teleworking and the tools available to help you attract customers to maintain cash flow.

Constant advice depending on the measures that have to do with the emergency.

Since the virus pandemic was declared, travel to many countries has been prohibited, however, who have made previous trips and show symptoms, it is recommended that they be examined to rule out any type of contagion.
Also, invite them to change their business focus, temporarily, via Apps or streaming, delivery, using social networks as well as catalogs. The main thing is to survive while everything returns to calm. This virus will affect the same way that a war affects the economy, which is already happening to all countries, without distinction.

To deal with it efficiently, it is advisable to reduce operations to a minimum while this crisis is developing. Governments are under an obligation to take the necessary macroeconomic measures to create a favorable environment in the coming months.

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