Global Digital Marketing Software Market is accounted for $35.36 billion and is expected to reach $140.63 billion by 2026 growing at a CAGR of 16.5% during the forecast period. Factors such as increasing adoption of DMS by Small and Medium-sized Enterprises (SMEs), boom in social media and advertising and emergence of SaaS-based solutions are propelling the market growth. However, safety and privacy issues for confidential data and complexity in selecting right digital solution are hampering the growth of the market. Digital engagement through VR and AR provides ample of opportunities for the market growth.
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Digitaling Software Market Growth Factors:
Rising competition and also increasing internet penetration are some of the factors attributing to increase the adoption of digital marketing software. It assists in developing and continuing consumer relationships via online activities. It improves the customer interaction through a variety of sources namely social networking sites, instant messaging systems and mobile apps. It consist of different tools such as social CRM, sales CRM, marketing automation software, e-commerce software and email software which are the major services utilized for digital marketing. Cloud solutions also an important part due to its numerous benefits including least IT investments, cost efficiency, and user-friendliness.
Digitaling Software Market Competitive Insights:
Some of the key players in Digital Marketing Software Market include Oracle Corporation, Salesforce.com, Inc, Microsoft Corporation, Act-On Software, IBM Corporation, HubSpot, Inc., Adobe Systems, SAS Institute, Marketo, Inc, SAP SE, HP Development Company, L.P., eBay, Webtrends, Millennial Media and MediaBank.
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By End User, media and entertainment segment captured the largest market share due to demand for video, mobile, and social channels which boost the web traffic and ensure excellent return on advertising investment. Media corporations invest in DMS for combining the data and analytics from many sources. The benefit of DMS is providing consumers with modified experience for obtaining new subscribers with an aim to preserve them.
By Geography, North America is anticipated to dominate the market due to the rising its vertical applications, growing adoption of DMS in customer goods & retail, media and entertainment. Asia Pacific is expected to grow at the highest CAGR during the forecast period due to growing penetration towards software performance in the organization. Countries such as China and India are expected to growth of the market due to the occurrence of economic labor availability.
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Table of Contents:
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Futuristic Market Scenario
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Digital Marketing Software Market, By Software
5.1 Introduction
5.2 Email Marketing Software
5.3 Search Marketing Software
5.4 Customer Relationship Management Software
5.5 Campaign Management
5.6 Video Advertising
5.7 Social Media Advertising
5.8 Marketing Automation Software
5.9 Web Content Management Software
5.10 E-Commerce Software
6 Global Digital Marketing Software Market, By Component
6.1 Introduction
6.2 Services
6.3 Software
7 Global Digital Marketing Software Market, By Deployment Type
7.1 Introduction
7.2 Cloud Based
7.3 On Premise
8 Global Digital Marketing Software Market, By Service
8.1 Introduction
8.2 Managed Services
8.3 Professional Services
8.3.1 System Integration
8.3.2 Training and Education
8.3.3 Support and Maintenance
8.3.4 Testing and Optimization
8.4 Deployment and Integration
9 Global Digital Marketing Software Market, By Organization Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises
10 Global Digital Marketing Software Market, By End User
10.1 Introduction
10.2 Consumer Goods and Retail
10.3 Manufacturing
10.4 Banking, Financial Services, and Insurance (BFSI)
10.5 Travel and Hospitality
10.6 Transportation and Logistics
10.7 Telecom and IT
10.8 Education
10.9 Media and Entertainment
10.10 Healthcare and Life Sciences
10.11 Other End Users
10.11.1 Gaming
10.11.2 Government
10.11.3 Energy and Utilities
10.11.4 Real Estate
11 Global Digital Marketing Software Market, By Geography
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
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