Renowned Pakistani model and blogger Kandil Baloch was killed by his own brother - apparently, it was the so-called "honor killing".
According to police, the woman was strangled in Punjab province on Friday night.
26-year-old Baloch famous scandalous publication, by the standards of the conservative Pakistan, posts on social networks and picture dressed in bondage gear. It was compared with the American TV star Kim Kardashian.
She recently published a photo with his meeting with Muslim preacher in the hotel, saying that he proposed to her during dinner, which drew sharp criticism from some users.
The preacher was later suspended from work, and Baloch began to receive threats.
According to the relatives of the murdered, her brother asked Baloch quit her modeling career. He also suffered from the threats that came against sister.
Police said that the murderer has been arrested and is on the run.
Baloch was widely known in Pakistan in 2014 after one of her videos became viral.
In his recent interview with blogger and model strongly spoken out against the prevailing patriarchal system in Pakistan and called herself the voice of the women's society in the country.
For many Pakistani Baloch girls was a cultural icon, which is respected for its liberal views. However, she often came under attack from the Internet.
"Honor killings" committed by relatives of the "dishonor inflicted on the family" remain in Pakistan is common practice, the victims are hundreds of women every year.