What is better than enticing someone to use your services by giving out free laptops and having them connect to you directly to find out what they might be missing.
According to reports, Google has started sending out free laptops to Microsoft Azure partners in order to attract them to try out Google Cloud.
It now turns out that Google is trying promote Google Cloud with almost every Microsoft Azure partner which includes high-end resellers and enterprises who use the services. Furthermore, it turns out that the effort is not limited to just the United States, as some companies in Canada have confirmed to receiving Chromebooks.
The packages include a free laptop along with testimonials from Google Cloud customers like Spotify and Evernote in an effort to show customers what they’re missing by not moving to Google’s services. And what’s more, Google is trying to poach Microsoft partners by asking them to set a call over Hangouts with a Google
Cloud representative in order to discuss the offering and to get in touch directly.
“Transforming your business with Google Cloud is as easy as having a conversation. We’ll send you a Chromebook to start our discussion,” a label on the package reads.
It goes without saying that such an aggressive marketing campaign is not affordable, with each Chromebook costing several hundred dollars, but without a doubt, Google is thinking long term here. A deal with a large enterprise could be worth millions of dollars, so by signing a single customer could help Google cover the costs of the entire campaign if everything goes right.