Good evening, everyone! My name is Anibal Mijangos
These past few days have been interesting to say the least.
For those of you who don't know, I recently got a position as a salesperson at a major solar company. The solar company is a publically traded company on the New York Stock Exchange; so they know what they're doing and are here to stay.
Honestly, I'm excited about the position because I know I will learn a lot from the mentors and training. The problem that I have with the position is the lead generation strategy.
In order to get the attention of the consumer, we are told to go out into a specified residential area and knock on as many doors as possible in the hopes of generating some leads.
Now.... for all of you homeowners out there, I'm sure you have experienced some kind of door to door sales person. It has come to the point that most people don't even open the door anymore! One of these past few days, I knocked on 15 doors without receiving any form of communication from the homeowner. After knocking on one door, I could hear a child telling their mother someone was at the door just for the mother to say, "leave it alone."
I know it's an effective strategy for some but I really do believe it depends on the area and the time of day. I really do not believe that the door to door approach is the answer to all business owner's prayers when it comes to lead generation. If not done properly, a whole area can be exhausted of potential leads because of an annoying salesperson.
It has become so frustrating to know that I have to go back out the next day and spend a few hours knocking on doors in the hopes of getting at least 1 lead. 1 LEAD people! Most of the time, I feel like I'm wasting my time doing it. In modern times, how is it that we are not taught more effective marketing strategies?
Honestly, this post has kind of become a vent post.
I have learned a lot about solar and the different programs that this company offers the homeowner. I really do believe that going solar is a great way to save money long term and so it's really a no brainer for people to get the panels on their roof. Especially if there are no upfront costs!
The issue is that I just need people to listen what I have to say and how they can benefit from our amazing programs. But once I knock on their door, I feel like the person instantly raises their defenses and it becomes difficult to gain their trust.
Of course, that's just me.
This is why I'm going to start doing some other kinds of marketing for lead generation. Online of course. If you have any ideas on solar lead generation, please let me know. I'm all ears :D
I'll keep you guys updated with what happens. Hopefully, good news to come!