Currently, the most sought-after model of marketing automation is the Amazon type. Prospects of highly personalized solutions are raised to provide useful content to the consumers that will eventually turn into delighted consumers, well once you’ve achieved this step we all know where this will ultimately lead, sales and leads! The marketing automation solution needs to provide a frictionless marketing experience as studies show that with every second of delay conversions can fall up to 20%.
Gone are the days where the customer journey is treated as one linear way. With innovative tracking solutions, marketers can finally understand customer behavior across multiple channels, devices, and other media outlets. Bridging the gap between the digital and the physical world will surely open a whole new world of possibilities with regards to marketing. While the new gadgets are truly disrupting marketing as we know it the fundamentals also have to be there like:
- Knowing your core audience
- Timing the marketing efforts
- Listening to what your consumer has to say
- Personalized products that cater to actual consumer needs
Once these core structures are taken care of, one might think about more advanced tech like blockchain and cryptocurrencies. The unparalleled level of security that a decentralized system can offer will increase consumer trust and drive sales even more.
The Momentum platform might have the answer!
Building a blockchain ecosystem on top of a successful automation product like Mobile Bridge will for sure bring in the new norm of marketing. With the help of Smart Contracts, Momentum will give it’s users the ability to create proprietary cryptocurrencies to reward the consumers for engaging with your marketing campaign. These custom cryptocurrencies could be transferred back into the Momentum Token and users can benefit from the full store of value it holds.
The concept of loyalty systems and rewards is not new, but it’s for sure outdated! Some studies show that in the US alone more than 100 billion USD is locked away in loyalty points that were never actually used. The Momentum token could put that financial lock to good use through quality automated marketing that can pinpoint your core demographics and provide actionable insights based on data while maintaining consumer anonymity.
Shifting the marketing paradigm once more!
Going forward, companies cannot simply assume anymore that consumers will want to just watch their commercials or engage with their marketing efforts without getting something in return. By using the Momentum platform companies can react proactively towards this trend and stay relevant in the current ruthless global market.
On 26th of April will start the Public sale of the Mobile Bridge Momentum Token, for one month or up until the hard cap of 42 million EUR is reached. The price per token is set at approx 0.12 USD. A small price to pay if we are considering the possible disruption that the Momentum ecosystem could have on the global marketing scene!