Functional Foods
I was in a meeting the other day and was introduced to functional foods. Being in the agriculture industry i was surprised that i have never heard of it. Apparently this is a major market in Japan and continues to grow especially in fresh produce. I find it interesting that in Japan they are creating food to not only be healthy but optimal for day to day nutrition. In Canada and the US we are stuck in modifying food to increase profits and yields with secondary thought to health benefits.
I can imagine the populace would get behind projects that promote this kind of innovation that only benefits the overall health of humans.
I know my knowledge is very limited on this subject but maybe others can add. Definitely interesting!