BAT goes live on Brave in mid September. Once that happens I personally don't see any turning back. Website owners, particularly in crypto, will be getting free BAT by doing absolutely nothing. I'm not sure if it's straight away but there's basically 300,000,000 BAT being given to users to play with (user growth pool) and they get to just give that to website owners. Those website owners keep that BAT and that's gunna give them all little BAT boners to the point they'll start telling people all about it / blogging about it etc. We've still got some dumb ICO whale money* to shake out but that will be diluted by the massive increase in overall useage for the token.
*Basically the BAT ICO was a shambles. A few whales bought up the whole lot in 30 minutes. Those people are selling off their BAT in big chunks whenever the price spikes. That's what has kept the price artificially low for so long. When we shake out that money then buyers will start to out-number sellers and the price will steadily go up.
Honestly, I find it baffling how people go digging for opportunities to invest in random teams full of people that nobody has ever heard of, and yet BAT has been sitting under-valued ever since their ICO. People haven't taken the time to understand the concept of BAT and Brave and quite how ubiquitous it will become in crypto. Brave will become the crypto browser.
The price has shot up today because news was released about BAT being added to Uphold. They told people they were going to add it to Uphold two weeks ago so to me it's ridiculous how reactive crypto prices are. Buy BAT because it is clearly a massively superior project to nearly everything else in crypto, not because the release news which they already told people about 2 weeks ago.
People will use BAT. The price will go up significantly.
Another reason the price will go up, is that there are millions and millions of websites and small amounts of BAT will get spread across all those websites through the micro-donations. That's going to reduce total circulating supply massively. It's the equivalent of if there was only $300,000,000 in the US let's say, so everyone had one dollar, and they were never going to print any more money (quantitative easing). If everyone lost 10 cents down the back of the sofa, that would mean there was only 90% of the money in circulation, which instantly makes it worth ~10% more. Over time, so much BAT will get lost down the back of the sofa, being donated to websites and never claimed back, or sat in a BAT wallet with 10-20 BAT ($2-4), that the price inevitably has to go up.
This is an actual money token... It has value. A lot of tokens have absolutely no direct value. They are basically like giving money to a company you like, then if more people than you like that company, the price goes up. It's kinda like a tipping system. By that I mean, obviously they have the perceived market value, like Bitcoin does, but you can e.g. use BTC instead of ETH as a currency in most places. You won't be able to use anything instead of BAT on Brave, so it's a closed economy.