Importance of Communication in Modern Business:

Cmmunication is one of the most important facilitators of modern business. most tmportant facilitators of I modern business. In its broadest sense, the importance of modern business is to effect chang. to influence., action toward the welfare of the organization.

Haney said, Communication is essential in business, in govt.. military Organizations, action toward hospitals, schools committees, homes, anywhere people deal with another. The importance of communication in modern business may be stated as follows:

1. Basis of effective leadership:

Communication transmits the leader's ideas and opinons followers. Think about political leaders who lead and guide the people for the betterment of the society or to fulfil any specific purpose. The voice of dearest leader is just like a lifeline in our crisis.

2. Basis for the movement of ideas and information :

It helps to move ideas and information from one person to another person. It can develop a chain of understanding through two way communication. If there exists no communication media, technique or process then there would be no sharing of any idea or information.

3. Provision for data for decision making :

It helps the manager to obtain data for decision making to assist in searching problem, and to know what actions are needed. Therefore communication acts ike a store house where data, idea or information are available to deal with.

4. Smooth and efficient functioning :

Communication helps in ail managerial functions, such as planning, orgarising, directing, motivating and controlling. It serves as a fuel to managerial operation and function. Therefore, communication makes a chain between past, present and future and helps for effective performance.

5. Delegation of authority and responsibility :

Communication helps in decentralisation of authority and delegation of responsibility to right person. Through downward communication, superior delegates authority and responsibility to the subordinates. Proper assignment of job and division of labour calls for better output.

6. Increase in managerial competence :

It helps to improve managerial competence and efficiency As we know, managers use various techniques or tools to command or control over resources Continuous tracking is possible interms of communication.

7. Minimisation of cost and time :

Efficient communication attempts to minimise time and cost in case of exchange of information. If any message is required to be communicated to thousands of people then we have to think abcut Newspaper, Television or Radio which are strong media for communicating any message around the globe

8. Basis of Information:

It acts as a basis of information to each department and helps the employees perform their respective johs. So, any action to be taken requires a basis and communication between Organizations or within Organization provides such basis

9. Fulfilment of Organizational objectives:

It fulfils the Organizational objectives by co-operation and co-ordination among the managerial and working staffs.

10. Efficient Human Resources Management:

Human Resources are recruited, trained and motivated through effective communication. Recruitment involves circular by the Organization towards general people. Then interested candidates apply and on the basis of their merit, they are recruited by the respective Organization and transformation according to their skillness. The whole activities involve verbal or non-verbal communication.

11. Creation of Employee motivation and moral:

Managers provide incentives to motivate their subordinates and maintain strong invisible chain. Motivation is based on situation a should be the way of right person involves effective communica motivation required judgment by the superior. The perfect motivation towards

12. Establishment of Public Relation :

The management can create cordial relations wit h govt, customers, creditors, shareholders, regulatory bodies, trade unions and the society as a whole Communication ensures sound relations. From the above description, if appears that communication plays a visal role in modern business. Basically communication is a means not an end. It makes possible the organization activities and serves as the lubricant for its smooth operation

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