A picture they say “is worth a thousand words”, but how much is the monetary value of a picture? The internet is filled with millions or even billions of photos. Some of these can be had for free while others usually require a premium. These photos didn’t photograph and post themselves to these online databases, rather they are those who dedicate their time, knowledge and expertise to photograph these moments and share them with the world, the photographers.
Current Marketplace Problem
A number of online content distributors help photographers to convey their contents to potential buyers. The problem with this traditional practice is that in the process, photographers lose most or all of the content right to the distributors. The distributors determine the price, the royalties they will pay to the photographers and the distribution fee. At the end of the day photographers are left with peanut and the distributors take the lion share. Since these photographers lack the resources to distribute their photos themselves to potential buyers, they have no other option than to remain with these distributors.
The New Dawn
The need to create an online content marketplace that is not marred by the current practices of centralised photo distributors spurred Wemark into action and they came up with a solution that leverages blockchain technology. Wemark is a new blockchain based content marketplace that aims to revolutionize how photographers distribute their content. Leveraging blockchain technology, Wemark aims to bring a secure, transparent, flexible ecosystem that will promote a hitch free content distribution. Photographers will have full right of their photos, they will be able to determine the price and licencing of their photos instead of the distributors determine the pricing and licencing.
Wemark understands that majority of the problem plaguing the traditional marketplace is as a result of the many middlemen involved, and has vowed to remove them entirely. To perfect this, Wemark will rely on blockchain peer to peer protocol to serve as a bridge between photographers and customers which will result in a smooth and frictionless exchange of value between the various parties involved.
Replacing the middlemen with blockchain and smart contracts will have far reaching benefits, it will automate the ecosystem and lead to lower transaction cost as little as 15% when compared to the high fees traditional distributors charge. Photographers will smile home with as must as 85% of the total revenue generated by their photo. The era of distributors controlling most of the content right will be gone, photographers will inturn get real value of their photos.
Conclusion
Eveeybody desire to get the real value of their work and photographers are not in exemption. Wemark will finally bring the long desired and anticipated change to content marketplace based on transparency and trust.
Official Links of Wemark
Website: http://wemark.com/
ANN Thread: https://bitcointalk.org/index.php?topic=3347524.new#new
Whitepaper: https://www.wemark.com/whitepaper
Telegram: https://t.me/wemark
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