Rising disposable income led by growing economy and growing consumer preference for low alcohol drinks are driving the Bulgarian Wine sector. The sector is led by the Still Wine market in value terms, while Fortified Wine is expected to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel by volume in the country. Glass is the most commonly used package material, Glass is also expected to register the fastest growth during 2016-2021.
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What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can
Scope
- The Wine sector in Bulgaria is forecast to grow at 5.1% CAGR in value terms during 2016-2021
- Per capita consumption in Still wine market high in Bulgaria compared to the other markets
- Hypermarkets & Supermarkets is the leading distribution channel of Wine in Hungary
- Telish accounts for the leading share in Bulgarian Wine sector
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analy
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