What is your personal brand?
This differs for everybody but it's the perception of your account and what you stand for as a person. Your brand, image, persona are what you have build through years of actions. It's hard to know exactly how others see you but your actions directly effect your image.
I've spent seven years on hive building up my account and my brand among this community. A small but an important part of the crypto world.
But one thing that we have always known about hive, peakd and any other part of the blockchain is that it is very much an echo chamber. Our biggest personalities like taskmaster, theycallmedan and aggroed are small fish in the big pond. Our best writers and creators have little to no following outside of the hive chamber and no incentive to change this.
With a self contained reward system there was no incentive to grow our brand on any other platforms. This is the direct opposite to most social media personalities who try to use their fame to as a jumpstart on every other platform to earn more rewards and funnel a wider audience back to their flagship platform.
With LEO this all changes.
It hasn't happened yet but when the new ad contracts go live there is suddenly a new focus on long term content. All holders of the LEO token will benefit from better content and more views. We are moving to new system of content bringing in value to the eco-system.
To make this happen it is up to all of us to bring page views to the site.
Unlocking Ad Revenue Potential and Embracing Web 3.0's Everything App
Introducing Decentralized Reddit on Hive | The Communities Vision on Leo's Everything App
There are lots of articles about it form the leofinance team but the gist of it is.
More page views - More ad revenue.
Upping our own activity is all well and good but it's not the smartest way to do it. And I always advocate to work smarter, not harder.
Why drag the page views up one click at a time when others can do it for you?
The key to growth will be through bringing external views back to the site. There are many ways to do it but it won't happen without sharing content to external sites.
Very few people are going to stumble onto an obscure piece of crypto content through google. But once we have free rein to write any content on LEO it is a new ball game. I have shared a lot of my articles over the years to twitter, reddit, linkdin but we don't write about the most popular subjects out there. I used to write fantasy and fiction on peakd but again, there was no point for an external audience. They will never see it and the content was dead after a week so people weren't putting in the effort to make it worthy of lasting.
The content needs to find the right people. If we want bigger page views then we need to create content that people are interested in.
We will need to leave the echo chamber and bring back some eyeballs. Twitter isn't bad for crypto content. Reddit is good for any content, even facebook for any content that would interest your locality.
Seven years ago I was afraid to share anything on facebook. There was a culture of anonymity on the original blogging site and no benefit to sharing any of our content. All the rewards came from a small set of users and to be successful you needed to catch their attention. Those days are gone now and while we have some large stakeholders there are so many ways to get seen now. Anybody can be rewarded.
With ad revenue and presumably a way to reward the more popular content creators it is never a bad idea to expend our reach onto other sites and build up our profile in other communities. I think that the majority of users have accounts on multiple sites so it's a matter of time and effort to grow our numbers and hopefully see the personal benefits of this going forward as well as the general benefits to the community and health of the eco-system in general.
I have never bothered to try and grow on any other platform outside of hive but now might be the right time to start. Every extra follower could lead to page views. Every follower could share to more sources. For the right content anybody could start a chain reaction of sharing and viewing. Now they can even sign up to the chain instantly to make comments and get involved.