When Brave, a privacy-focused Internet browser company, decided to raise money this May, it could have gone a traditional route by borrowing money or selling equity to investors. Instead it chose a third way: an initial coin offering, or ICO.
Like an initial public offering, an ICO lets a firm raise capital from multiple sources. But rather than issuing shares of ownership, the offering company sells digital tokens, or “coins,” created through blockchain technology.
Read More At: http://fortune.com/2017/06/26/ico-initial-coin-offering-investing/