Binance will be launching their exchange platform at midnight eastern standard time (noon in China). Binance is a China-based international non-fiat exchange, this means you can't trade traditional currencies on this platform.
What can you trade on the platform?
The platform will initially support trading pairs for ETH/BTC, LTC/BTC, ANS/BTC and is one of the only platforms to allow users to actually accumulate Antcoins (ANC) for holding Antshares (ANS) on the platform. Antshares is also doing a huge rebrading to Neo and Antcoins to Gas.
In additions to the above coins, Binance will also allow you to trade BNB which is their own ERC20, Ethereum token which will be used to offset fees on the platform and provide users with various incentives.
Why is this important?
The CEO of the project known as CZ in the cryptocurrency community was a previous CTO and co-founder of OKCoin, as well as a CTO of Blockchain.info, and has extensive traditional finance experience as well. He could very well turn Binance into a leading platform.
Binance's roadmap also includes a decentralized exchange in the future with the BNB token at the center of it. You can view more about their roadmap and the project in general at their official website.
What am I doing?
Personally I'm just holding Antshares (ANS) and waiting and watching the markets, I may perhaps buy into BNB if it enters the exchanges at a relatively low price, though buying early would be an extremely speculative investment, but hey that's the nature of crypto right ;)
Cheers
~Np