May 8, 2017 In Macau was presented the so-called. White Paper by OneCoin is a document that tells about OneCoin's crypto currency, its blockbuster and other technical wisdoms of the company's digital business.
White Paper was commissioned by DXMarkets, an expert in the field of digital platforms for payment systems, smart contracts and other services using blocking technology. The document was prepared in anticipation of the release of Onecoin on an IPO - for an understandable presentation of the company's business to potential investors.
What is White Paper and why does it need business? We disassemble on the fingers
Most often you will be told that White Paper is a cross between an article and an advertising brochure, but it will be very far from the truth. There are always a lot of water in the articles, advertising brochures are based on emotions, and White Paper is an expert tool that relies only on facts and logic.
The English term White Paper in Russian is most often translated directly as "White Paper" or "White Paper". Interestingly, no one will give you a precise formulation of this concept. How many times ask, so many answers and get. Even the omniscient Wikipedia did not come to the common denominator, the versions differ in each language.
Russian Wikipedia about this tool reports depressingly little, namely, that the White Paper is an "Official written message", which can explain the state policy, reference documents for corporate clients or contain official documentation containing a description of any decision.
English-speaking Wikipedia is somewhat more generous. It has already been reported that:
The White Paper is an authoritative report or manual that informs readers about a complex issue and represents the philosophy of the publishing body on this issue. It is designed to help readers understand the problem, solve the problem or make a decision.
Already a little clearer, but not yet to the end. Modern Internet business is generally inclined to view White Books as a "tool for forming leads", which, of course, greatly simplifies the very idea of this tool.
Perhaps the most understandable formulation was given by Gordon Graham, who is called the world's top expert on the compilation of White Books for Business:
White Paper is a convincing essay that uses facts and logic to promote a particular product, service or point of view.
In addition, White Books are characterized as
Description of the solution of any problem
Overview of the features and benefits of a particular product or service
A small guide that uses compelling facts and logical conclusions to present a new product or solution
Who uses White Paper
White books are usually used in the B2B sector to improve mutual understanding with customers. Most often White Paper is ordered when it is necessary to promote a complex product to the market that requires a logical logical description for presentation to investors or potential customers.
However, the very history of the appearance of the White Books comes from the states. The earliest known example of such a document is the Churchill White Paper, dated 1922 and explaining the essence of the Arab-Israeli conflict. Similar documents were used by the governments of Canada and other countries, where the White Books served as a tool for testing political preferences and analyzing public opinion.
In short, the White Paper is used when it is necessary to promote something new on the market, expensive and difficult to understand
Who compiles the White Paper
A small business can try to write the White Paper on its own, but with the promotion of really complex and expensive products, the drafting of the document is entrusted to professionals.
First, to make a really effective tool from the White Paper, it must be published according to all the canons of the market. Secondly, if the White Paper contains a description of a technically complex solution, the industry experts will need to participate.
Standards
There are no standards for compiling White Books, as such, but there are several rules that are usually followed in business. For example, White Books never contain unsubstantiated allegations, but use only facts and logic.
The language of writing White books lies somewhere between a dry clerical statement of facts and fiction.
Content
White Book content contains useful information for business people who want to understand a problem, solve a problem or make a decision.
The keyword is useful. White books rely on facts, not emotions.
Format
The format of White Books is a cross between technical guidance, a glossy brochure, a dry academic document and an annual report.
Summarize: what is the White Paper and what should it be?
The White Paper represents facts, not opinions.
Drafting of the White Paper is entrusted to experts-experts.
The white paper does not contain advertising. It helps users make a weighted decision based on the facts stated.
The white book is written in a formal language, but in a narrative form - so that it is understandable to convey even technically complex information.
The volume of the White Paper is usually 10 pages, but you can meet the options and much more.
The task is to exclude any doubts of potential customers / investors, providing them with detailed, exhaustive information about the product.
More: http://onecoinsign.com