With the constant changes on Facebook, promoting your page has become more difficult. Despite this, Facebook marketing is still a must for businesses because of the sheer amount of users. Facebook is one of the giant platforms when it comes to social media marketing. For a modern business to be more visible, they must exert effort into marketing their page on Facebook.
Now, this doesn't instantly mean spending money on ads. There are other ways to promote your page without it costing you a dime. Here are some tips for you to grow and maintain your audience.
- Reach Out Your Current Network
For a young page, it can be quite a rough start. But you have your initial likers and followers. You can't work with only a small audience. Encourage your current likers to share your page to their friends and followers. You can also tell your friends and family for a promotion as well. This might be the most difficult stage, but once you've got it out of the way, everything will be a breeze.
- Promote Your Facebook Page on Your Website
If you have a website, you may direct some of the traffic you get to your Facebook page. This works well if your website has good rankings on search engines. It will increase the visibility of your Facebook page as well.
Your Facebook page can also direct traffic to your website. Many people use social media to discover information. Your audience might search for your page instead of your website.
- Produce Useful and Relevant Content
When planning how to attract more likers, try to put yourself in their shoes. What would make them like your page? There must be a reason. Of course you must the nature of your business clear in your page. If you are a restaurant, it must be visible at first glance when they visit your page. Aside from that, your content must provide some form of benefit or entertainment. Share content that is helpful or relevant to them. This will encourage them to interact with your content instead of being a passive viewer.
Tell them which dishes are best-sellers at the moment. Got a promo? Make sure to announce it. They appreciate it when you update them with information they needed to know.
- Make Your Customers Market for You
Social media is not at all social when it does not prioritize interaction. Your likers and followers are what keeps your page alive. When they provide feedback about your product or service, you must always acknowledge. Nothing gains trust more than a positive review from an actual person. It works better than you marketing your own product or service.
Respond to comments and messages on your page. Facebook shows how you reply to inquiries. When your audience sees that your page is active and responsive, it will encourage them to ask questions or like your page and posts.
- Tap Influencers in Your Business Area
Influencer marketing is on the rise these days. Getting promoted by an influencer will expose you to their large number of followers. This one usually doesn't come for free, though. You can negotiate with them on what they can get in return for promoting you. Contact one that is related to your area of business. If you are a facial spa, for example, get an influencer in the beauty industry.
- Try Advertising on Facebook
Facebook ads cost money, but you can make the money spent all worthwhile. Use the targeting feature to filter your target audience from the rest. For a new page, this is also helpful to immediately gain a significant amount of audience that is within your target.