Golos is often referred in Russia as russian Steemit. Golos is also based on blockchain, but it uses "Golosa" as Steem and GBG as SBD. You can also sell them, through RuDex, for example, or exchange for other crypto and sell this other crypto.
popularity in Russia
Golos became popular in Russia. The reasons for that is that if you post in Russian on Steemit, you won't get a lot of attention most probably. Although there are some russians who write on steemit and get some decent money, but they post in English still most of the time. In 'Golos' everyone writes in Russia. Writing in English would have the same effect as writing in Russian on Steemit.
how much money they make?
In comparison with some Steemit whales who have 5mln$ on their accounts, Golos's whales are minnows. I've maid a screens of the 1%ters.
conclusion
Almost all of the people using Golos.io are from post-soviet block. Most of them, I believe, use the platform to earn more money than they can on their ordinary job. I've seen someone even bought a car from his earnings on golos.
