The word press goes back to the days when black print on bulky papers was the only way that you can stay up to date on the news. Those days are long gone, and newspapers are obsolete.
In this current day and age, computers are the norm. Social networks have gained traction, and thousands upon thousands read news completely from online sources. This number increases daily with new smartphone purchases, and people being introduced to the internet. On top of that, every kid born in a developed society most likely has access to a computer somewhere, so numbers will only increase faster as the years pass.
Because this is the digital age, you have to make sure you are using the technology to follow the crowds. Online press releases are your eureka! With the competitiveness of online press release distribution, new sites offering this service open up regularly and they offer the service for free in order to build their databases. Free press release websites generally make their money from sponsored advertising.
By submitting your press release to 10 or more of these sites, you can bring in some serious traffic. An added bonus is that these websites tend to rank high in the major search engines because of all of the fresh content and traffic that they generate. Reputation management specialists like to submit to these sites for that very reason.
How you decide to market your business is up to you. But, if you are wise, then your campaign will include a free press submission process.