Adidas Stan Smith is a popular tennis shoe which was first introduced on market in 1973. It used a World No. 1 tennis player named Stan Smith that endorsed the shoe.
photo credits: adidas.com
THE LEGEND OF STAN SMITH
One of the most influential sneaker sponsorships in sports history brought Adidas the biggest selling tennis shoe ever made.
In 1972 Stan Smith won Wimbledon wearing shoes with his name on it. One year after his shoes became a selling hit. In 1988 have been sold in more than 22 million pairs that made it even to the Guinness World Record. The shoes were a success from the beginning but Adidas decided to remove Stan Smiths from store shelves in 2012.
REINCARNATION OF THE LEGEND
In 2014 Adidas re-launched it and it became a viral hit adopted by fashion industry. Adidas has till this day sold more than 50 million pairs of Stan Smith making it one of the brand's best-selling iconic sneakers of all times.
photo credits: pixabay
The shoes became greater than a player.
Stan Smith today photo credits: flickr
Former tennis star Stan Smith once stated: "I would say people that wear my shoe have no idea who I am."
Stan Smith probably gained more fame and money from this iconic shoe than from his successful tennis career. Even today he earns some small percentage of every pair sold.
CELEBRITIES LOVE IT
Where are legends there are also VIPs. Celebrities like Victoria Beckham, Sienna Miller, Jay Z and others wear his name on their famous feets.
Sienna Miller wearing Stan Smiths photo credits: flickr
LOVES IT TOO
I own two pairs of Stan Smiths since 2015. It is really nice and comfortable shoe that I can wear for sport, moving furniture or going out. As you can notice they are pretty worn out.
I received this presentation board in a box with my new Stan Smith shoes
How about you Steemers?
Do you (or your parents) own any pair of these legendary shoes?