How does everyone else share Steem with their followers/friends?

I have over 27,000 followers on my Instagram and almost 11,000 followers on twitter.

I'd love to bring some of those people here, but want to make sure I can do it correctly without it looking like spam.

I've told several friends about it, but online followers are harder to explain to bc it's through the internet and not face to face.

Any tips you have would be much appreciated!