A barber in Egypt has come up with an innovative way to straighten men's hair - by setting it on fire.
The frightening-looking technique makes for dramatic photographs as clients wince while their barber sprays them with flammable liquid.
It is thought burning the hair keeps it straighter for longer than the more conventional method of using tongs.
The pictures were taken inside a salon in Cairo, but the craze was snapped and videoed inside another studio in India earlier this year.
It's not clear if it's the same method, but footage from inside the Indian salon shows the maverick barber pouring a flammable powder and liquid over his customer's head before holding a lighter up against his locks, which promptly catch alight.
While the customer's head is still ablaze, the barber then takes two combs, which he used to cut and style the hair into shape, while the flames continue to burn.
With the client's head ablaze, the barber wearing a red shirt calmly uses an extended comb to style and straighten the man's hair
A young man has a ball of flames shooting from his head with a colourful towel wrapped around his neck as the barber sprays his client's head
This client appears unfazed as he stares straight ahead with his head engulfed in flames while the barber focuses on straightening the hair
The amazing hair show draws the attention of three boys as two hair stylists work together on the same client inside the studio
The frightening-looking technique makes for dramatic photographs as clients wince while their barber sprays them with flammable liquid
Once the flames have burned out, the barber continues with the haircut as a crowd of men stand and watch him perform his unusual technique.
After combing through his client's hair, the barber shakes on more of the powder onto his head, and once again sets his barnet alight.
Apparently unperturbed by the heat from the flames, the hairdresser combs through his clients locks, while parts of his hair fall away.
The savvy stylist continues working with his combs until he is satisfied with his client's new look.