With this that we take more and more seriously what we eat and how it affects our health, manufacturers of sugary drinks are starting to be almost as poorly seen as tobacco. Even some country has started to stop selling these products in certain establishments.
Against this background, the greats of the soft drink industry have no choice but to get ready to launch new drinks and / or reformulate the existing ones if they want to continue to maintain sales.
Coca Cola Plus, the Coca Cola with fiber already sold in Japan
It is called Coca Cola Plus , and it is a sugar-free, calorie-free beverage containing 5 grams of fiber per bottle and sold for a few weeks in Japan.
According to James Quincy , CEO of Coca Cola , they are trying to create functional beverages that contain ingredients designed to meet nutritional needs. What has not revealed is whether it is expected to launch immediately in other countries.
But what is certain is that the company begins to look for solutions to the desperate that allows them to recover sales.
Even so, according to Quincy, reformulations are not easy, because the tastes of consumers are very varied. Even the same person may fancy different things depending on the moment.
Even so, there are cases of success, such as the reformulation of Coca-Cola Zero that has allowed sales of this to begin to rise considerably. But this is not always the case, in 1985, the reformulation of the original Coca Cola to become New Coke was a complete disaster with which had to give up.
So now, it is preferable to launch the reformulations of the original drink as new drinks that are an alternative to the first but not replace, so the new Coca Cola Plus will not replace Coca Cola, but will be another alternative that will accompany Diet Coke, Coke Zero Sugar, and Coke Life with Coca Cola Life with Stevia.