Personally I think Amazon is getting too big. I'm a big fan of capitalism and free markets but I see what Amazon has done to small book stores and now the same thing is going to happen to grocery stores.

Amazon drives all the book stores out of business, then starts opening up their own shitty bookstores that aren't even like bookstores they have like a visual shelf of ebook covers that look like a mess.

Personally I love physical bookstores, being able to grab a coffee and browse actual paper books.

I'll be curious to see if some Whole Foods customers stop buying and find other options. I doubt it as many people really love whole foods but I notice something similar happen with like craft breweries for example. They sell out to a large beer manufacturer and alot of their long time loyal customers don't like them anymore.

WIll be curious to see what happens.