. Coming soon (No pun intended) is an Initial Coin Offeeing (ICO) called LUST.
This new coin offering is viewd by its developers as the answer to the prostitution industry in that, if accepted by "that" market, would take the place of fiat cash transactions, avoid "pimps", and would not be illegal.
LUST would be facilitated by Ethereum smart contract deals. For those not in the know regarding cryptocurrencies Ethereum is another crypto that ranks No. 2 in the world, second to Bitcoin, and has a market capitalization of $24.8 Billion (see coinmarketcap.com).
LUST's views taking the "dollar" out of the paying-for-sex equation would some how legalize the quid pro quo union. Unfortunately, I believe the developers would be wrong and also incorrect regarding LUST for sex is "legal everywhere" stance would be a stretch of the imagination. I know here in the United States of America prostitution is illegal in 99.99% of the cities.
As for Pimps...that industry will always have pimps. Needless to say, that industy will always exist because human desire for sex will exist. Is that to say this new cryptocurrency LUST will survive public and government scrutiny and the market? Who knows?!
I can bet You one thing! It's going to be interesting to watch and see if this coin receives mass adoption.