<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[RSS Feed]]></title><description><![CDATA[RSS Feed]]></description><link>http://direct.ecency.com</link><image><url>http://direct.ecency.com/logo512.png</url><title>RSS Feed</title><link>http://direct.ecency.com</link></image><generator>RSS for Node</generator><lastBuildDate>Wed, 13 May 2026 11:15:22 GMT</lastBuildDate><atom:link href="http://direct.ecency.com/@s3stores/rss" rel="self" type="application/rss+xml"/><item><title><![CDATA[AB testing: It is not as simple as you might think]]></title><description><![CDATA[AB testing is so popular nowadays. Businesses are AB testing everything. However, there is more to it than meets the eye. What if we AB test something and in 5 cases A-test wins and in 4 cases B-test wins.]]></description><link>http://direct.ecency.com/ab/@s3stores/ab-testing-it-is-not-as-simple-as-you-think</link><guid isPermaLink="true">http://direct.ecency.com/ab/@s3stores/ab-testing-it-is-not-as-simple-as-you-think</guid><category><![CDATA[ab]]></category><dc:creator><![CDATA[s3stores]]></dc:creator><pubDate>Tue, 28 Mar 2017 13:16:30 GMT</pubDate><enclosure url="https://images.ecency.com/p/Zskj9C56UondJxcjVaienfhVaNb7LJVWG6e787gaJbSpS7DMKYec5beDGL2v982G27iPtn24vYcBW9DmuUJ6Lor1fPjeFfwbKvkdHxwyaMefQLeQGcQW?format=match&amp;mode=fit" length="0" type="false"/></item></channel></rss>