This is an Thermal Pad by Innovation Cooling.
They claim that this pad can replace our thermal paste. it can last forever (almost!!) and it can be reuse on another PC!
And this can really replace our normal thermal paste.
If it really work's as it worked on Linus review video.
And it's easy to apply too.
But it's still in development.
you can check Linus review video for more.
Here: