In its first season, Stranger Things averaged ratings around 14.07 million adults between the ages 18–49 in the US. The first trailer for the second season turned heads with the inclusion of Michael Jackson's Thriller.
The final trailer, released on October 13 had over 7 million views in the first three days. The trailer teases the inclusion of the mythical 'tentacled' monster that the show constantly teased in the first season. The show's producer Shawn Levy was quoted saying that every shot of the trailer was debated over, as they wanted to give the audience a “real taste” of what is to come. The second season will premiere on Netflix in October 27.