Today's topic is going to be on e-commerce and online shopping. So let's first understand what e-commerce and online shopping are. E-commerce means that offline sellers send gadgets online and sell goods, such as Guru series gadgets. In many places, even luxury goods are being shopped online. This has become a very good relationship. Because in places like e-commerce, you can order anything from any good seller with just one click. This has progressed a lot because nowadays, as we see, we order anything from Flipkart or Amazon. For example, any electronic item, they deliver it to our doorstep and we don't have to do any effort. This has become very Convenient in today's times.
So first of all let us understand how this commerce became so popular, it is the most popular. Then Covid came in the whole world. At that time we could not go out. We could not shop and the sellers, their shops were also closed, so the entry of people in B2B business like Amazon, Flipkart, what they did was that they linked the salary to the customer and kept their commission in between and all this has increased a lot in today's time and earlier no one believed it. But in today's time, after such a fantastic response and such good service, everyone has stopped going offline, everyone buys everything online.
And its impact on small businesses that didn't have many sales is significant. Previously, they had little sales. But since they registered with e-commerce and began operating there, their sales have increased significantly. I've also seen many people who previously had no sales, but because of their good products, they've started seeing a lot of sales online, and this is a good thing because it will boost our country's economy. It's also very beneficial for us, providing us with a good product. This has increased significantly these days. Now, even small branches like Shopify, and Meesho have become very large, and people have started buying from small vendors, which benefits them as well.
And the best thing for consumers is that if you live in a place where many products are not available, and the product you like is not available there at all, then you can simply order it online. If your friend comes to your place, then this convenience and connectivity means that you can order it from home. Yes, the product will be a little expensive. It will be a little more expensive and there will be a delivery charge. But you will get what you want, and that is the biggest thing. This has increased the consumer's interest significantly. Amazon and Flipkart sell it cheaper than those selling outside, because they have so much detail in their book. People have to buy it in detail and they send it to them because it is cheaper for them, so indirectly Amazon is very cheap in showing it.
But what are some of the drawbacks? In the past, there used to be a lot of fakes, regardless of product authenticity. Product quality was very low, and deliveries were always delayed. The personal experience wasn't great either. Someone would ask for a phone and find a bar of soap inside, and all that sort of thing. Previously, there were a lot of problems, but nowadays, we've significantly improved things and improved security significantly. Now, we always check the product 21 times. Only after that is the product packaged. Even when we arrive, we have an open delivery box. This means that if you're not satisfied with your product, you can forget about it right there. You don't need to pay anything. I like this the most because the delivery guy will open it and all you have to do is take a video. So what if something gets damaged or there's a problem, you won't have to pay anything. If you have any problems with us, you won't have to pay anything. They'll quietly take the delivery and leave, giving you your money. If you invest, it'll be refunded, and if you don't, you won't have to pay. This seems very Convenient to me. It seems very tricky.
And its future is only going to increase because people today don't do much, but the next generation will continue to shop more online, and a time will come when we won't have to go out at all. Everything will be available at home, and small 10-minute deliveries like blankets and groceries like Zomato's, all at affordable prices, will be incredibly beneficial because all of these things are growing rapidly. This 10-minute delivery, for example, is like asking for a phone from your laptop in 10 minutes, and it'll arrive. It's incredibly convenient, a little more comfortable, and we're getting a lot of variety. We wouldn't have gone out to buy it at home, but it's much cheaper for us. So, we're benefiting from everything. Women have reduced the need for men to go out. If phones were cheaper online than in stores these days, there would be a lot more conversions. It is very good so everyone prefers to buy it online rather than going to the store.