<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[RSS Feed]]></title><description><![CDATA[RSS Feed]]></description><link>http://direct.ecency.com</link><image><url>http://direct.ecency.com/logo512.png</url><title>RSS Feed</title><link>http://direct.ecency.com</link></image><generator>RSS for Node</generator><lastBuildDate>Fri, 24 Apr 2026 15:21:30 GMT</lastBuildDate><atom:link href="http://direct.ecency.com/@sandramuller/rss" rel="self" type="application/rss+xml"/><item><title><![CDATA[Mindset matters]]></title><description><![CDATA[Brand building Last Monday, Brand Builder's Academy started. A deep dive into mindset this week has revealed that I'm confident of my skills. Where I lack confidence is in my ability to present and market]]></description><link>http://direct.ecency.com/writing/@sandramuller/mindsetmatters-1hq6wd20b4</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/mindsetmatters-1hq6wd20b4</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Tue, 05 Jan 2021 03:41:27 GMT</pubDate><enclosure url="https://images.ecency.com/p/vM1pGHgNcyCjFCZHPnviSzLbDbp3oWN1cDLtBhUqc5CcuSWGkgNGLVZa9dEoSjhEs3F1Qbg4hV2QNLx8ryeCMTZ3STE4BNhpYRpQxLCbXNA331Y4hFF5YGBNm4SLPweuhzkUUvJ?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[What I learnt about my business when packaging and pricing my services]]></title><description><![CDATA[This week in Brand Builder's Academy we covered pricing and packaging. This section of the program is one of the reasons why I signed up for it. And it didn't disappoint. One of the difficulties about]]></description><link>http://direct.ecency.com/writing/@sandramuller/whatilearntaboutmybusinesswhenpackagingandpricingmyservices-4rl8x8tf2u</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/whatilearntaboutmybusinesswhenpackagingandpricingmyservices-4rl8x8tf2u</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Sat, 22 Aug 2020 05:12:24 GMT</pubDate><enclosure url="https://images.ecency.com/p/2r8F9rTBenJR53dTQobJtQ6BnM3e8X1gLPbzotEwq4BN3SwaTBvA2NiXEdoE63drdqm8T11aJeWapQjioxYzCzAL4DsHbj3Doo5GgCjhPizu8WNPE75yZaSmHMYcS857t?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Facing an ugly truth about my business]]></title><description><![CDATA[Learning the digital ropes I thought my apprenticeship in the digital world back in the 1990s had served me well. And on many levels it did. It served me exceptionally well. Although I initially started]]></description><link>http://direct.ecency.com/writing/@sandramuller/facinganuglytruthaboutmybusiness-qs1epk321h</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/facinganuglytruthaboutmybusiness-qs1epk321h</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Mon, 17 Aug 2020 22:08:21 GMT</pubDate><enclosure url="https://images.ecency.com/p/Zskj9C56UondiXW7e2ibhSjmFDGp5EKzXfCLuT5BZfhyzFMdJkcx5GH2S6PYGEZBwTkgFfVSP8hFeAbyjm3tykBhYrdPiiBbMKmrBAabr5HR9fvC4LzA?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[A change of branding heart]]></title><description><![CDATA[I had no idea that my mindset was in such bad shape until I started Brand Builders' Academy (BBA). It feels like the work I'm doing as part of the BBA program is showering me in epiphanies, small and large.]]></description><link>http://direct.ecency.com/writing/@sandramuller/achangeofbrandingheart-qe3m3utapx</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/achangeofbrandingheart-qe3m3utapx</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Sat, 08 Aug 2020 06:02:27 GMT</pubDate><enclosure url="https://images.ecency.com/p/8SzwQc8j2KJb9W7bamLr6YCxLXsi2Qs4yLXfVedHtoqFiyGYni9bgUvvo1mXeSGuKgbN8QDndHF72ezxXYH4ErYg31LMfPXZANpW3YbmCRHNDy5m6zi?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[A brief update: my digital adventuring continues]]></title><description><![CDATA[It's been a while since I added content to this blog topic. The purpose was to document my digital adventures diligently, capture what I'm working on and learning—a bit like a digital diary that I can]]></description><link>http://direct.ecency.com/writing/@sandramuller/abriefupdatemydigitaladventuringcontinues-80bexp3l9f</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/abriefupdatemydigitaladventuringcontinues-80bexp3l9f</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Mon, 27 Jul 2020 04:21:00 GMT</pubDate><enclosure url="https://images.ecency.com/p/vM1pGHgNcyCjFCZHPnviSzLbDbp3oWN1cDLtBhUqc5CcuSWGkgNGLVZa9dEoSjhEs3F1Qbg4hUzy8i7YCz45MZam7HzCT1qk351Zyc8BftSvZJ8yJ6mU6NPV1nJM2h1n6soQDre?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[When you want to say something but it’s already been said before]]></title><description><![CDATA[You know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build trust—the ‘EAT’ factor. But you’re worried that what you want]]></description><link>http://direct.ecency.com/writing/@sandramuller/whenyouwanttosaysomethingbutitsalreadybeensaidbefore-qus964zaem</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/whenyouwanttosaysomethingbutitsalreadybeensaidbefore-qus964zaem</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Thu, 28 May 2020 02:04:03 GMT</pubDate><enclosure url="https://images.ecency.com/p/bqA9tjZHuvzoGtdoCQzChv92Vj4iiw6vRfH5eZXYczxfbBL2m2A8ryfZ8rhFtiSN6VcPLGkpNGm1NxKxyfTRXLGUkGF5ckSz7Fr9QwARcUQZxYNqDAZX59h9K7k9QZwUDNqeg4AG5hWkgxrEcTJSMmAQy5FTvxopMy1bNyoo91atq4FpHHMbEdxacmk?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[The sad case of the misunderstood apostrophe]]></title><description><![CDATA[You may have seen a sad little article doing the rounds across social media recently about the Apostrophe Protection Society closing. Its founder, John Richards, has given up the good fight.]]></description><link>http://direct.ecency.com/writing/@sandramuller/thesadcaseofthemisunderstoodapostrophe-z1sz9d9ldo</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/thesadcaseofthemisunderstoodapostrophe-z1sz9d9ldo</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Thu, 05 Dec 2019 05:38:57 GMT</pubDate><enclosure url="https://images.ecency.com/p/NTy4GV6ooFRqU9soCm7NEN2URq4JZqm6S2fsPmBT9A31i1dbWH9reUs3rBGWJg6eUr2MXXntyv491yGqFypdvH6qLwbn37etjVDuaSK1WjvK7GwNEWYKxAf3YZQADNS5RSfSEm8kcMKqsEQmy7MV4YJidx7AKQCb9zeBrfLS?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Stabbing zombies with pitchforks and culling -ing words]]></title><description><![CDATA[Gerunds - nouns that end in -ing are OK When I taught English to kids in Korea in the early 2000s, my most advanced group of students moved onto the final English book in a series. They started learning]]></description><link>http://direct.ecency.com/writing/@sandramuller/stabbingzombieswithpitchforksandculling-ingwords-sz2u9jof5s</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/stabbingzombieswithpitchforksandculling-ingwords-sz2u9jof5s</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Sat, 23 Nov 2019 06:38:51 GMT</pubDate><enclosure url="https://images.ecency.com/p/JvFFVmatwWHVdEjBA9vCLpUJiJ8MELsrKP13Wqtva2xR5iCHXttxaKi7cakRNuD22JwDjugPra5wdzVntqnBzjkuUaURDtLCzvytRVE7Pu5rBKLWPSVmy2rNH6iTPcxjweWG4Ev5ae?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Framing language in a positive way]]></title><description><![CDATA[Be a positive Pat I was going to open with 'Don't be a negative Nellie' but that's demonstrating the opposite language of this writing tip I'm sharing. People respond better to positive statements than]]></description><link>http://direct.ecency.com/writing/@sandramuller/framinglanguageinapositiveway-i7c9iguq74</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/framinglanguageinapositiveway-i7c9iguq74</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Mon, 18 Nov 2019 05:30:03 GMT</pubDate><enclosure url="https://images.ecency.com/p/AmRc67RgYaWVMa8MunFsiEA2aFn13ca1zWjd3VBuRYXqVbLGtjXSWznSf17u7tuDbxC5E8cQuA8kUsZZAknsNtd4dYkPBsxBqnnvRVZtgXbqUpvE22VTYne2dFQZZcZaJsvoUxcPn1ozjvSbpMDSzYNJDa7wgYW2?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[7 tips for writing engaging content to connect with your readers]]></title><description><![CDATA[What is engaging content? Engaging content satisfies a reader's goal in a delightful way. Engaging content lures the reader through the promise of delivering what they want or need to know, or by making]]></description><link>http://direct.ecency.com/writing/@sandramuller/7tipsforwritingengagingcontenttoconnectwithyourreaders-z0zaiqbpe7</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/7tipsforwritingengagingcontenttoconnectwithyourreaders-z0zaiqbpe7</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Wed, 23 Oct 2019 07:12:00 GMT</pubDate><enclosure url="https://images.ecency.com/p/EEEoA8oLaAxvP3GWw9qpuPhF4EJSstGsKWQ93hMnj92E91vi7GiNVmuASLm17qnzrj1xtG8Q2B56nW4agCKLusz3fyeUNkU7K8EAGpR8EhUMkjuEWLoqEGz4dWncGZkvMg6SsFcnrVWjeGXDvf78z?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Updating blog posts]]></title><description><![CDATA[Content maintenance: the unsexy side of blogging. Listen to the audio version on SoundCloud Done well, updating blog posts can drive maximum benefit with minimal effort. Writing, editing, creating, pumping]]></description><link>http://direct.ecency.com/writing/@sandramuller/updatingblogposts-3ij6gmk3rb</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/updatingblogposts-3ij6gmk3rb</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Tue, 08 Oct 2019 07:21:57 GMT</pubDate><enclosure url="https://images.ecency.com/p/2r8F9rTBenJR53dTQobJtQ6BnM3e8X1gLPbzotEwq4BN3SwaTBvA2NiXEdoE63drdqm8SzhJitWU2vRyCGiExScAFFEpNdQJbyY3nXd98N1mu5yf1nGRzfWWcXUnR5EjG?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Avoid these words to strengthen what you have to say]]></title><description><![CDATA[There are a few insidious words and phrases that creep into my everyday language and minimise and weaken what I have to say. These words make me sound wishy-washy, apologetic or worse, timid and unsure]]></description><link>http://direct.ecency.com/writing/@sandramuller/avoidthesewordstostrengthenwhatyouhavetosay-bd4ba1vkjj</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/avoidthesewordstostrengthenwhatyouhavetosay-bd4ba1vkjj</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Tue, 27 Aug 2019 23:11:21 GMT</pubDate><enclosure url="https://images.ecency.com/p/k75bsZMwYNuA9oDVHxkepy4qwnDdCXzjNrF85yR8PLB73CY59LhMdQ3aEjXT3S5UdGbsexbJV8LTuFkhJt6JZWnHt78ZAdRxZSo4F77dG8nGyAKAC1NjasbyE8Ra9Tz4mTJsP5YEPnZkVDM8UUnJtHWPbK5dAjZhx?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[The impact of social media and productivity]]></title><description><![CDATA[How I earned thousands after removing social media distraction Warning: smug post ahead. #sorrynotsorry My billable hours have exploded. More billable hours = more money, right? My billable hours have]]></description><link>http://direct.ecency.com/writing/@sandramuller/theimpactofsocialmediaandproductivity-tg3wkxgvb9</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/theimpactofsocialmediaandproductivity-tg3wkxgvb9</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Wed, 14 Aug 2019 07:09:48 GMT</pubDate><enclosure url="https://images.ecency.com/p/2VZXybTSZJq1VxRrbGaKrKhD8tG2bT3rhcCf3K65SYX45YvTDu2c95H7GhmcQytzdDXxrGBLZFvcrhobiaTnARBYiYAsajdTfX4tgykCDBsH2bW24cgRypN2aRVGHrQYXP7bKf7aT59NTCGqn9tCNnTnfRQ?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[How to write instructions that don't condescend]]></title><description><![CDATA[How to not sound like a condescending prat in your writing One of the fastest ways to turn your reader off is to use certain words or phrases that make you sound like a condescending arsehole and them]]></description><link>http://direct.ecency.com/writing/@sandramuller/howtowriteinstructionsthatdontcondescend-1vnqec1fhh</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/howtowriteinstructionsthatdontcondescend-1vnqec1fhh</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Mon, 08 Jul 2019 08:27:45 GMT</pubDate><enclosure url="https://images.ecency.com/p/B69zEhWZA8UDm9YqzsZjW6E3ZLfue67mWxUJs5pM51LXG4WcXgJefbD4c7B4AJ9JLr4wRFpuoSHx8BR5frn2o2genDw1dmnxAXu5KuCA?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Three of the most dangerous words?]]></title><description><![CDATA[You deserve it. That reward for exercising hard today? Go on, take it.  A doughnut. Some chocolate. A packet of chips. Enjoy the sugary sweetness or the salty tang. You deserve it. That reward for]]></description><link>http://direct.ecency.com/writing/@sandramuller/threeofthemostdangerouswords-n2sbjj8z71</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/threeofthemostdangerouswords-n2sbjj8z71</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Thu, 04 Jul 2019 12:02:54 GMT</pubDate><enclosure url="https://images.ecency.com/p/2r8F9rTBenJR53dTQobJtQ6BnM3e8X1gLPbzotEwq4BN3SwaTBvA2NiXEdoE63drdqm8SzhNzhDznx2NCao6rV5hXBsMMrrtGLCBBk6zorovXG7DK4ThJfrjNATY2aVyp?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[How sneaky hidden verbs weaken our words]]></title><description><![CDATA[Hidden verbs are are the verbs we turn into a noun and then need an extra verb for it to make sense. Take the phrase ‘make a decision’. In this instance, the verb ‘decide’ has morphed into the noun ‘decision’.]]></description><link>http://direct.ecency.com/writing/@sandramuller/howsneakyhiddenverbsweakenourwords-xrzn6vyqr4</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/howsneakyhiddenverbsweakenourwords-xrzn6vyqr4</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Wed, 03 Jul 2019 12:28:06 GMT</pubDate><enclosure url="https://images.ecency.com/p/32FTXiZsHoAWYfKVBSs1q59dd1co2kVGRS7ahoT6eBWrAyUjZFkhKoAxutjEtR7wzrGn7bgPtkD7takNcM7G2dp7SpAxCxQ6mWpPiaP2oUcYCPJ2S6s98dhX6Jv4o2qYh4eUouaLHADgpyP4?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Happiness: is it just a memory?]]></title><description><![CDATA[Happiness isn't something you experience; it's something you remember. Oscar Levant Is Mr Levant right? Can you feel happy in memory only? Our return to Australia at the end of this year is looming. The]]></description><link>http://direct.ecency.com/writing/@sandramuller/happinessisitjustamemory-a7uqnrq9ce</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/happinessisitjustamemory-a7uqnrq9ce</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Tue, 25 Jun 2019 08:46:51 GMT</pubDate><enclosure url="https://images.ecency.com/p/D5zH9SyxCKdBvy63orNgkVrJGYT4ond2Vpf35gz4Jv4YF9VqRrFLLNRbhUF16qBvtfa5d8AQzvNKpQBxtK2YLKnYRpLiTTX61J8L9rAQSDkL8hDRktXLbfoSmJrgYzseDqubHY?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[The price of giving up]]></title><description><![CDATA[I sold one of my niche sites yesterday for a very small sum. Very small. $US297 less a $US25 listing fee and $29.70 commission toFlippa. It was one of those three-month long spur of the moment decisions.]]></description><link>http://direct.ecency.com/writing/@sandramuller/thepriceofgivingup-oegdy5a9r6</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/thepriceofgivingup-oegdy5a9r6</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Wed, 01 May 2019 14:45:21 GMT</pubDate><enclosure url="https://images.ecency.com/p/54TLbcUcnRm4mTg1VMbi5wi5U2cefNGbjgRUkvDfsXoYHUTaCXnkrh34mK4wuzbScBrtpnU3uuneSj45zCye8L4FjYA8cRWUnSQZxDmEAqGrLkiGYnhdNAKNq6NaADt2wD34msLNA?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Coming full circle]]></title><description><![CDATA[Recently (like this month recently) I was struggling with which direction to take in my online adventures. I felt on the verge of giving up my niche sites. This week I've done a complete 180 and I'm hanging]]></description><link>http://direct.ecency.com/writing/@sandramuller/comingfullcircle-u7bnnfxuyz</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/comingfullcircle-u7bnnfxuyz</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Wed, 27 Feb 2019 11:13:27 GMT</pubDate><enclosure url="https://images.ecency.com/p/MG5aEqKFcQiAS9aZYhvRd7bZN1C8pYPcocXrZU9oYYhWGK2CWu8BEif58bPLj3NPPfg27PrAGFC3LBDcsR9dFJuJxpMcRdTre?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Am I at the tipping point?]]></title><description><![CDATA[I think my niche websites are at a tipping point. They must be. A tipping point of doing well. Maaaybe? Why do I think that? Because I want to quit. It's a paradox. They are starting to do OK and I want]]></description><link>http://direct.ecency.com/writing/@sandramuller/amiatthetippingpoint-p50qxlmmbd</link><guid isPermaLink="true">http://direct.ecency.com/writing/@sandramuller/amiatthetippingpoint-p50qxlmmbd</guid><category><![CDATA[writing]]></category><dc:creator><![CDATA[sandramuller]]></dc:creator><pubDate>Sat, 09 Feb 2019 08:02:54 GMT</pubDate><enclosure url="https://images.ecency.com/p/mXkfdToSwHy9KrjZGSBUbQ4aHjpjLhasVDqXr4FyagVAZUVhpQUuFKzEuxFNx2fdYbaPC4SU3xXpu8yoXy5wovZ9Vg8FuxqLEUUVrydkA?format=match&amp;mode=fit" length="0" type="false"/></item></channel></rss>