We all should be active, but we don't all have to be active content creator, many of us can be content consumers and still contribute to the growth of the platform.
Consuming, commenting and upvoting helps retention of content creators.
Recruiting or onboarding other consumers requires very little oversight and mentoring.
So we increase the number of MAU by decreasing attrition and increasing the number of content consumers.
It's a two for one strategy, and geometric progressions always outstrip arithmetic progressions. #consume