Rolex is one of the most important brands that is remembered by many people in the world. Therefore, it should be said that this brand is rooted in the minds of many people around the world and is known as a luxury brand, even people who can not afford to buy this watch, are more or less familiar with its name and identity, in this article I want to try to examine the secret of the success of Rolex brand for several hundred years to become a global name and explain the advertising tools of this brand as one of the most prominent watch brands.
Founded in 1905, the company has made significant strides in watchmaking over this 100-year period; A brand that, along with its name, evokes concepts such as wealth, success and influence.
Rolex watches are more unique than anything else and have their own design, while the use of new technologies is another major feature of this brand, it can be said that the Rolex brand has its own customers and therefore in the design and presentation Its products are extremely strict and put the high quality of the product in its product instructions, which is why this brand has been able to find specia customers and at the same time loyalty that their only desired brand for watches is the luxury name Rolex. Is. Achieving such a stage, called customer loyalty, depends on delivering flawless and quality products over a long period of time, which attracts customers' trust and engraves a brand in their minds.
The Rolex brand has produced the first examples of waterproof watches, and based on this, it can be said that this innovation is exclusive to this brand. Offering quality products that are in line with the latest technologies in the world is a process that the Rolex brand has pursued for its further innovations, and in the meantime, it has made significant innovations, especially in the field of waterproof watches.
Therefore, it must be said that one of the important strategies of the Rolex brand, which has made it a trusted brand among the people of the world, is the significant innovations that it offers in the field of production of its products. It is interesting to know that the first advertisement of Rolex waterproof watches was made in 1927 by the first female English swimmer named Mercedes Glitz, who wore this watch around her neck during swimming, and after swimming, a photo was taken of her in the same position. It was published on the front page of newspapers at the time. This particular innovation, which began in 1927, is still part of the Rolex brand's advertising program, and today is one of the most popular divers and swimmers in the sports world.
Rolex is a brand that makes sense alongside certain letters. The brand's advertising campaigns are well aware of this and have made it one of their most important marketing tools. For example, in one of the advertisements of this brand, we see photos of celebrities holding Rolex watches in their hands.
Marilyn Monroe, Marlon Brando, Robert De Niro, etc. are famous figures who will surely have a great impact on the audience, and based on this, it can be said that many customers of the Rolex brand are also considered as advertising tools of this brand. In addition, today, many prominent figures in sports and cinema represent the watches of this brand and are actively involved in the video and digital campaigns of this brand.
In today's world where digital space has greatly influenced people's lives, social media presence and continuous activity in digital space have been among the main strategies of the Rolex brand in attracting a younger audience. Because the past audience of Rolex brand is in the upper age groups, and therefore finding a young audience is one of the most important current concerns of the company's advertising programs.