Hi, Everyone! Today is my first day on steemit and I'd like to test the waters, so here is my first post!
Earlier this morning, I found myself thinking about Energy Drinks and how they've grown to be as popular as they are today. I did a quick google search to determine the most popular energy drinks which led me to Red Bull.
*I am in no way affiliated with Red Bull nor do I recommend drinking energy drinks.
From what I've gathered, the success of Red Bull doesn't have much to do with the drink itself, but rather the company's growth/marketing strategy.
Below is my interpretation of Red Bull's business model:
This strategy allows them to steadily (and rapidly) expand their brand through sponsorships and Student Ambassadors. Over the past 30 years, the company has evolved into a sponsoring/advertising company with a big influence in both sports and academics. In my opinion, this model will allow Red Bull to retain its position as the #1 energy drink for a long time to come. This leads to main reason I wrote this post.
I'd like to know what everyone's thoughts are:
Will Red Bull be the "Coca-Cola of energy drinks"?
Where does this leave its competitors (Monster, Amp, etc.)?
What are they doing to keep up with Red Bull's success?
Thanks for taking the time to read my first post :)
Please feel free to share your thoughts and opinions below!