The beauty of Chefchaouen's mountainous surroundings are enhanced by the contrast of the brightly painted medina (old town). It is this beauty and the relaxed atmosphere of the town that makes Chefchaouen very attractive to visitors.
The main square in the medina is lined with cafes and filled to the brim with locals and tourist mingling easily. Another reason why backpackers love Chefchaouen is the easy availability of drugs. Tourism in Chaouen is driven by its reputation as center of the marijuana plantations region in North Morocco. During the summer approximately two hundred hotels cater to the influx of European tourists