As I settle in for a quiet Saturday evening and complete my work goals for the week, a thought about the future of my company comes to mind. The thought is a simple one.
"Go big or go home".
I have never really understood that statement, "go hard or go home". I think I do now. I used to think it was a statement of machismo by die hard party goers who thought that boozing it up and doing all the drugs you can is the way to "live life". I now have a new understanding. It is about the fact you have only one option in life - to "go on" - because "stopping" is not really an options. As are crying in the corner or running home to mummy.
Go big or go bigger. Those are your real options. Going home is not even on the table.
Why did this thought come to me? As I approach the 20th anniversary of Www.Skyflowers.co and celebrate my career in natural medicine, I am reflecting on the events of the past 2 decades. While I probably should be looking for what is on the horizon and what my future plans are, what has taken all of my attention these past 6 months has been the past failures of the project I have worked all that time on.
Real failures. Not imagined or exaggerated ones mind you.
- The failure to reach a wide ( or rather, any ) audience with my botanical research work.
- The failure to draw a solid income that supports future growth of the company.
- The failure to overcome a wide range of issues that have plagued the project for 20 years.
I'm not being negative either. I'm actually being realistic. I'm taking stock of the situation as CEO and director of the company.
Since 2003, some 15 years ago, I have been torn between (a) viability and (b) the discovery of something so monumentally important to plant medicine. So while I understand that "businesses do fail", in this case, the "business can't fail" and has to succeed given the importance of the find. Carrying the load of a break through discovery and finding no audience for it has been one tough slog.
A large part of my reason for joining Www.Steemit/skyflowers and shifting to the Bitcoin community was because of their support of new ideas, innovation and cutting edge trends. Which has paid off in spades, in just two weeks. So that was a good move.
As I said earlier in this blog post, an idea has arisen in my mind. And the words "go big or go home... crying to mummy" resonate like a bell tolling. Obviously there is only one real option, so "go big" it is. As I think on the issues that have been coming to mind these last few months, I can see that I have been sorting out the past 2 decades ( and maybe more ) and priming myself for the next 20 years of "actually going big".
As I contemplate what "going big" means, new ideas are forming in my mind. And it is dawning on me how little success I have actually visualized these past years. Bogged down in research, product development and hack work these past 20 years, now all of that fades from my mind because the job is done. Things are ready. The stage is set. It is literally time to "get out there" with what I have developed.
The mic is on. It's time to rock the show.
So what do I plan to "go big" and do? New month I will be speaking at a health conference in New Zealand. At the same event I will be launching the box sets of remedies for the first time. And in October I will be back in Australia presenting the same lecture at an Australian conference to a bigger audience.
These 3 events are part of that "going big" because "going home crying" is not a viable option.
Photograph courtesy: https://stocksnap.io/photo/262MP57QZ0
Thanks,
Brendan Rohan - Melbourne, Australia
Www.Skyflowers.co ( see "botany" tab for the plant research )
Www.ClinicalFlowerTherapy.com
Social @iSkyflowers
YouTube Skyflowers.Tv
If you support natural medicine and an independent research project that began in 1997, then steem me. The creds I get will help me provide a solid body of information that future generations to draw upon.