Ahead of the Manchester Derby on Saturday, Manchester City have signed a new multi-year and multi-million dollar partnership with favourite dating app Tinder. This deal came just hours after Manchester City's shocking 3-0 defeat to Liverpool in the UEFA Champion's League.
The deal will be marked with a giant Tinder and City branded blimp flying over Manchester on Thursday. Tinder will also switch its colours across its social media platforms to City blue ahead of Saturday's Premier League fixture against Manchester United. A victory at United will also see Manchester City win the Premier League.
The announcement was also celebrated with the launch of another giant blimp which read: "Tinder swipes right on Manchester."The dating app has agreed to a multi-year sponsorship with both of City's men's and women's teams, along with sister club New York City FC of the MLS.
Tom Glick, the chief commercial officer of City Football Group, had this to say regarding the deal: "Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world.
"Football is all about a community of fans, sharing moments, emotions and passion for the sport they love.
"Together with Tinder, we have a great opportunity to explore how we can combine Tinder's significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way.
"We believe this will be a perfect match for Tinder and for City."
Will we get to match with Manchester City players on Tinder now? Leave your thoughts on this partnership down below.
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Image & Text Credits:
http://www.skysports.com/football/news/11679/11317318/manchester-city-and-tinder-announce-multi-million-pound-partnership
https://www.telegraph.co.uk/football/2018/04/05/manchester-city-sign-multi-year-partnership-tinder/