When engaging your fans on social media, regular posting is the key. As you may well know, social media is pretty much 24/7 and always ongoing. We recommend that posting once or twice a day is key, to ensure your fans and followers are engaged with regular updates and news.
Of course not everyone wants to work 7 days a week, nor has the time. This is where scheduling comes into play.
If you are using just Facebook, this is quite easy, you can choose the date and time you want the post to go out. However when you start factoring other networks into the equation, this can raise issues.
Using scheduling software such as Hootsuite can be a godsend, allowing you to schedule weeks or months in advance to all your networks such as Facebook, Twitter, Linkedin and Google+.
You can even create a database of up to 350 posts and then schedule them accordingly using their bulk message uploader if you have a Pro account (Costs $11.99 a month.) The cost of this is incredible value purely based on the time you can save.
So with your social media posting, be consistent and of course ensure your posts are engaging
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