Working from home, having complete control of your time, and being your own boss – these are just some of the reasons that many professionals choose to become self-employed individuals. Although the increasing level of competition drives service providers to offer the highest quality of work to their customers, the current business setup is still not favorable for small freelancers and new entrepreneurs to get better exposure.

One of the biggest challenges that most self-employed workers face today is the high cost of using online marketing strategies. Not all of them can afford to pay for advertisements nor everyone has the right skills to conduct online marketing campaigns on their own. What if service providers will be ranked based on the quality of their service and their reputation? What if service providers can evaluate and rate their clients as well? Those are the issues that Crafty, a free-to-use decentralized application for self-employed workers, is bound to solve.

Crafty as a Matchmaking Tool

Crafty is the first decentralized platform based on the blockchain technology and artificial intelligence (AI); it is specifically designed to assist contractors and self-employed service providers alike. This amazing tool allows users to search for autonomous workers based on their reputation and other preferences. Since the platform is decentralized, the contractor and the contracted professional may freely negotiate the prices and the schedule depending on what works best for both of them. The elimination of intermediaries also speeds up the process, providing more convenience to both parties involved.

Crafty's AI also integrates a smart suggestion tool that allows users to quickly access related products based on the recent query. If you are looking to hire a painter, for example, Crafty will start suggesting nearby shops where you can buy paint and other relevant materials.

Crafty as a Payment App

As stated before, the Crafty platform is decentralized. In other words, there are no intermediation and processing fees involved when the customer chooses to pay with either fiat currency or Crafty tokens. A small and reasonable fee, however, is charged for credit card payments. Once accumulated, earned Crafty tokens can be used to purchase products and to exchange for services offered by other Crafty partners. And just like other applications that integrate blockchain technology into their system, transactions within the Crafty network have their own proof of documentation, validity, and authorization.

Crafty as a Rating Platform

Besides being a smart reputation-based search app and a reliable payment platform, Crafty also takes pride with its two-way evaluation feature. After the service has been provided, both the customer and the service provider can rate each other using the application. Both of them will receive Crafty tokens for completing the evaluation. This feature effectively levels out the playing field for self-employed service providers against larger companies who can afford to pay for expensive advertisements. Since Crafty is free to use, evaluations and reputation scores can be as realistic and reliable as they can ever be.

The History and Future of Crafty

Diarissima is a Brazil-based product that was launched in mid-2015. It has been serving as the testing ground for the Crafty project for almost three years. With over 25,000 registered professionals and contractors spread across 160 cities, the project has already undergone a lot of research and has been fully optimized to take on the global stage in the near future. No other projects come close to the value of research and the number of improvements that the Diarissima team has made to make Crafty the best platform of its kind.

With its convenient payment platform, a unique reputation-based searching tool for services, and a two-way rating feature, Crafty indeed has the potential to change the way we offer, search, and pay for services online.

If you want to know more about the platform, you may check out the whitepaper and roadmap from the Crafty website. Crafty token sale already started February 12 and will end on March 13. Make sure to subscribe to their Telegram channel and other social media accounts for more up-to-date news about the project.