Are the heads of social networking companies using the same networking sites as we do? The British Guardian columnist Alan Herne answers this question in the negative.
Mark Zuckerberg does not use Facebook the way you or I do, as the company president has a team of 12 people to delete comments and annoyances from his page, according to the Bloomberg news website.
Zuckerberg has a "handful" of staff who help him write his pamphlets and speeches, and a number of professional photographers to take perfect pictures of him "while meeting Kentucky veterans, small business owners in Missouri, or cheese vendors in Philadelphia."
The restrictive nature of Facebook means that ordinary users can not see private publications on the Zuckerberg timeline, but it is hard to imagine him as an example in debates about the participation of a racist anti-immigrant close associate, according to the article's author.
Not all Zuckerberg is alone. All of the company's top executives do not have a "normal" presence on Facebook. You can not add them as friends. They rarely publish publicly and keep some of the information that the platform suggests publicly available by default, such as the number of friends on the Web.
If we come to Twitter the same story, out of nine of the company's top executives, only four are churning more than once a day on average.
An example of this is the company's chief financial officer, Nad Segal, who has had a Twitter account for more than six years but is only twice or twice a month, and co-founder Jack Dorsy, a relatively prolific Twitter fan, has sent about 23,000 tweets since the launch of the blogging site , But this figure remains well below half of what users are sending in the same time period.
Dorsi rarely responds to outsiders, avoids debate or controversy on the site, and does not directly engage in television shows or sports. In fact, Twitter does not use "actually", but it does publish it from time to time. And this pattern is withdrawn on the whole sector, according to the author of the article.
The writer wonders whether social network leaders understand the communication sites they own. Ordinary users face problems such as site defects, misuse or bad design decisions that executives could not understand without using the site themselves.
He wonders if they can build a better service if they do not use their networks like ordinary people? "What do they know and do not know about social networks?"
"Talking about whether social media makes you happy or sad in the short term is secondary, because the deeper issue is that your use of it is compulsive or even addictive," writes author Adam Alter, author of "Irresistible," a study on addiction to technology. .
"If you can not prevent yourself from using it, you should try to emulate Zuckerberg himself and appoint a team of 12 people to follow up your accounts on the contact sites for you," he says sarcastically.