Making money through blogs requires a thoughtful topic. If you have an existing blog with a small audience, be honest when considering whether the topic has a broad appeal that is not covered by other established bloggers. If you do, great! Otherwise, there is nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.

 

Part 1

Finding Your Inspiration

1. Write down all the topics that you are knowledgeable or passionate about. You will have a much easier time making money with a blog that interests you, rather than trying to write content that you do not like because you think it will earn you money. Some examples are hobbies that you enjoy, your career, or some specific and miscellaneous knowledge you have.

• Some of the most successful blogs financially provide news on a specific topic or target a particular demographic. Mashable, a blog focused primarily on social networking news, was founded by a teenager in 2005 and now attracts millions of dollars in investment funds.

• Many blogs publish funny videos and pictures around a particular topic. Fail Blog is a famous example, publishing examples of setbacks, misspellings and other "stupid" actions. He makes his money mainly through advertising, and now sells a very successful book as well.

• Some blogs focus on receiving payments to provide links to news articles, company stores or other third party websites. The most financially successful of these go from the Drudge, a blog composed almost entirely of conservative trend news links, to Smashing Magazine, a site that provides advice and product reviews to help software developers.

• Other common topics covered by the most valuable blogs include business (Business Insider), sports (SBNation), celebrity gossip (Perez Hilton) and music (Pitchfork).

2. Reduce the issues, reflecting on profitability and other objectives. In order to make money, you will need to find a niche that other people have not already filled, but it is still popular enough to attract a significant number of visitors. Also keep in mind other factors such as the money you would have to spend if your blog focused on reviewing the products you would have to buy.

• Choose a specific niche, not a broad topic. Write about training for marathons, not general fitness. Write about making glass jewelry, not arts and crafts.

• If you want to be famous or reach a wide audience, you will have to choose something slightly wider and work hard to make the best content for that topic. A subtopic related to fitness, finance, or relationship advice is likely to reach most people. Consider specific but broadly applicable topics such as money management in college, or a marriage counseling blog.

3. Find blogs that cover similar topics. Use a search engine and search bar on blog hosting sites to find blogs that cover your topic or related topic. Read some of the most popular blog entries, which appear at the top of the search ranking, have the most comments, or show a readership of 20,000 or more. [7] Get an idea of ​​how much interest and competition there is.

• If you can not find any popular blogs related to your topic, it probably was too niche. People interested in a topic often visit several related blogs, and each blogger can link to the other to drive more traffic to each site.

• If you find a popular blog that covers exactly your topic, keep in mind that it will be difficult to compete with them. Try to tweak your topic to a slightly different but related topic, so complement the popular blogs instead of trying to overcome them.

4. Try how you are knowledgeable about the subject. If you are not sure you have enough to write, try writing as many article headlines as you can before creating your blog. If you can not think of at least thirty that fit your topic, you must choose something else that you know more about.

Part 2

Deciding on a Blogging Platform

1. Consider a free blogging service. Many people choose to create a free blog using popular services like WordPress.com or Google Blogger. This is a good choice for people who are not familiar with web design, do not want to pay for their own accommodation, or enjoy the ease and stability that comes with these services. However, these services have limitations on how you can make money from them, so make sure your blog does not break the terms of service.

• WordPress.com supports limited advertising, paypal links and limited affiliate links. The website will not host blogs containing third-party ad services, banner ads, sites primarily used for affiliate links, or any ad to get rich in fast paced schemes, gambling, pornography, multi-level marketing or "bad reputation merchants" .

• Google Blogger supports advertising through Google AdSense, PayPal links and limited affiliate links. If you use excessive affiliate links, you can not add relevant content by including affiliate links, or are paid to increase someone's search engine ranking, Google will move your blog much lower in search rankings, greatly reducing traffic Of audience. ]

• If you are not familiar with these terms, they are described in Monetizing your blog.

2. Consider hosting your own blog. If you purchase your own domain name, you will have to pay for a hosting service monthly or annual fees to keep your website available. The advantage is more personalization, greater control over how to monetize your blog and direct access to information on blog traffic for analysis.

• If you are not familiar with web design, you should have a knowledgeable friend to help you. Self-hosted blogs are more easily affected by hackers or mistakes by inexperienced owners.

• Choose a domain name easy to remember and use (your name) .com when possible if you are an author or other public figure.

• Confusingly, WordPress.org allows you to use WordPress software on your own self-hosted blog. This is a good choice if you are familiar with WordPress.com, a free blog hosting service described above, but you want the benefits of your own site.

Part 3

Creating Compelling Content

1. Create and personalize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of creating your blog, as well as a forum for people to ask questions. If you're hosting your own site, you'll need someone with web design experience to customize your blog, or you can use software like WordPress.org to use the same structures available in free services.

• Most of these blog hosting services come with paid updates that allow for more customization and other benefits. Consider hitting the free version until your blog turns out to be successful.

2. Write original content. Start with your own topics for each blog post and write the message instead of editing or copying and pasting someone else's work. Readers will come to your blog if they enjoy your writing style and your choice of topic, not to read rehashed content that you can easily find elsewhere.

You can get readers by posting content that was not previously available online, such as scans of books and dark or pre-twentieth-century works of art. However, you must add your own comment on this content.

3. Update frequently. None of the techniques to monetize your blog will matter if you let your blog get stuck. Try to post at least once a week on a topic you have not covered before it fits the main topic of your blog.

Part 4

Marketing Your Blog

1. Brainstorm keywords for each blog post. Keywords are the important words that relate to the topic of your blog and specifically the new subtopic you cover each time you post. Choosing relevant keywords that people are looking for frequently will increase the visibility of your blog, attract more readers and show ads that are likely to click.

• You can use Google's keyword search tool to get an estimate of how much Google is paying for advertiser keywords.

2. Include keywords in important places. Include them in the title of your blog, the big "headers" that introduce a new section, the first sentences of your publication and the links. Change the setting so that the URL of each blog entry includes the title of the post, not the date it was published. Try to make these descriptive as possible to increase your ranking in search results and attract the right audience.

• The words in the images do not count as keywords.

• If your blog software has a "tagging" feature to add keywords to each post, use this as often and accurately as possible.

• If you are publishing your blog with HTML rather than blog software that does it for you, pay special attention to the <title> tag.

3. Post your article links to social media directories and blogs. Get traffic to your site with frequent updates on Twitter, Facebook and other social networking sites. Find communities of blogs that match your readers and post links to relevant articles in your comments or forums. This helps you get traffic to your site as well as increase your search engine rankings.

4. Follow related blogs and ask other bloggers about crosslinking. Get in touch with other bloggers on social networks and blog sites and help advertise the articles of each one when the subject overlaps with your audiences. Many bloggers are happy to post a link on twitter, even if they are not interested in advertising your blog on their own.

• If you are using a free hosting service, excessive crosslinking can be punished. Only link to other blog posts occasionally, when they are relevant to your audience. More general links should be shared with your fans through social media instead of your blog.

5. Market your blog via paid ads if needed. If you are serious about investing time and money in winning an audience, you can create your own ads for Facebook, pay to add your blog to StumbleUpon, or become an advertiser in Google AdSense or another ad service.

6. Try to go viral. This is never easy or guaranteed, but it can also be fun to try even if you fail. If you manage to promote your blog through a video or an image exciting or funny enough for people to share, and you are lucky to be above the crowd of people trying to do the same, you will have a large influx of readers.

• Create something within your budget. Unless you are running a business blog, it is unlikely that you can get a multitude of extras or expensive equipment. Reflect foolish ideas that can be made by you and your friends.

Part 5

Monetizing Your Blog

1. Market your blog first. These techniques for making money are not useful for a blog that doesn't yet have an audience. Read about Marketing and Advertising first, even if you don't plan on including ads. At minimum, you should be posting links to your blog on social media website to attract readership.

2. Use a contextual ad service. Once your blog contains high quality content and has begun to attract an audience, you can make money using Google Adsense, WordAds, or any other contextual ad service. These automatically generate ads in the amount, size, and placement you specify, matching the ads chosen to the topics you write about. The more readers who click on the ads shown on your site, the more money the advertisers will pay you.

• Be aware that many blog hosting services only allow their proprietary contextual ad service, and may shut down your blog if you use one not made by the host company. If you are hosting your own blog, you should research contextual ad services and choose one that shows appropriate ads. Some allow pornography or other ads that may not be suitable for your blog.

• Keywords are especially important when using third party ad services, since the ads are chosen based on the keywords you use. Inaccurate or insufficient keywords will result in ads that don't match your readers' interests.

• If you are facing any issue in google adsense approval then you can try Media.net, BuySellAds, BlogAds, Chitika, Infolinks etc. some Google Adsense alternatives to make money from your blog.

3. Create an online store if appropriate. If you are an arts and crafts blogger, create a shop through etsy or another service for selling your artwork. If you are a writer or illustrator, search for a website that will sell T-shirts with your slogans or drawings on them. Many blog topics are not easily tied to products. You don't need to sell anything to make money, but if it fits your blog, do it.

4. Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.

• See How to Add PayPal to Blog for specific instructions.

• Wordpress will only work with specific PayPal button settings. Do not choose any customization options besides, optionally, a custom image. Use your primary email address, not your secure merchant ID if you have one. Finally, copy paste the code under the email tab, not the website tab.

5. Consider affiliate programs. By finding an affiliate program suitable for your blog, you agree to provide links to a company's products, and in return are paid for each reader who makes a purchase after following your link. You can find specific companies by searching an affiliate directory such as ClickBank, or by searching individual company websites for affiliate programs. Consider these factors before you choose an affiliate program:

• If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.

• Understand whether your affiliate program rewards the person who posts the first link, or the last. If you are paid only for being the last link clicked before a purchase, then you should not link to intermediate pages such as another blogger's review.

6. Choose affiliate products your readers will buy. This seems obvious, but it bears thinking about. If you write a cooking blog, recommend home kitchen tools, not expensive equipment for professional chefs. Consider what someone who is a fan of your topic would purchase, not just what active practitioners will.

7. Let your readers know that you are an affiliate. In the United States and some other countries, you are required by law to reveal to your readers that you receive material benefits from the manufacturer of the product. This includes affiliate link payments as well as gifts and cash offered in return for a review.

8. Be honest and content rich when linking to affiliates. Write your own content and recommend products that you have actually used and enjoyed. Give honest reviews, faults included, as though you were recommending the product to a friend. If you truly don't like a product, don't mention it or link to it.

• Including links to the product within images or text in the middle of your blog post is a great way to get people to notice the link.

• If you are using Google Blogger, know their policies or risk becoming invisible on their search engines. Any <a> tag containing an affiliate link should include instructions that stop your referral from boosting the ad buyer's search engine visibility.

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