<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[RSS Feed]]></title><description><![CDATA[RSS Feed]]></description><link>http://direct.ecency.com</link><image><url>http://direct.ecency.com/logo512.png</url><title>RSS Feed</title><link>http://direct.ecency.com</link></image><generator>RSS for Node</generator><lastBuildDate>Wed, 13 May 2026 23:52:03 GMT</lastBuildDate><atom:link href="http://direct.ecency.com/@stephanserrano/rss" rel="self" type="application/rss+xml"/><item><title><![CDATA[Live Case Study - The First Step to Understanding Your Customer]]></title><description><![CDATA["A great offer will genuinely move a customer to a desired “After” state… ...and great marketing simply articulates the move from the “Before” state to the desired 'After' state." - Ryan Diess]]></description><link>http://direct.ecency.com/business/@stephanserrano/live-case-study-the-first-step-to-understanding-your-customer</link><guid isPermaLink="true">http://direct.ecency.com/business/@stephanserrano/live-case-study-the-first-step-to-understanding-your-customer</guid><category><![CDATA[business]]></category><dc:creator><![CDATA[stephanserrano]]></dc:creator><pubDate>Sun, 02 Jul 2017 23:38:12 GMT</pubDate><enclosure url="https://images.ecency.com/p/2ufhwNgM3qHKGxq8wdcWAiFpcm29FF1vQ7VZHkTuxCXRnqMVoeZbw7j7Lhi74YcY2SZuivF81?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Live Case Study - Selecting Our Target Market]]></title><description><![CDATA[I want to answer one question: Who are we going to serve? Our challenge is to create something irresistible for one person. People are unique. We all have personal preferences - things we love to do, things]]></description><link>http://direct.ecency.com/business/@stephanserrano/live-case-study-selecting-our-target-market</link><guid isPermaLink="true">http://direct.ecency.com/business/@stephanserrano/live-case-study-selecting-our-target-market</guid><category><![CDATA[business]]></category><dc:creator><![CDATA[stephanserrano]]></dc:creator><pubDate>Thu, 29 Jun 2017 16:28:03 GMT</pubDate><enclosure url="https://images.ecency.com/p/W5LtFUPm6g774G2LPx8CTVHrbGQ778Sw45DBMcdCgmG5JZXPXRGeVxiZvXAoXyWoLC6gA5gCT7BAYbqoKKXHnxu5ZdvkPGmeanMCg6pmWmqYCdBjXJLAj6nPXACRZpRLNNjq2VWKsc8VUHHwA8rA5GtFZiCeJ?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Spacing Crops | Urban Farming Day 3]]></title><description><![CDATA[Grow Gardens. Not Lawns Last post I shared what we learned about DTM - and how we're using it to guide our crop selection. However, DTM is only one of five criteria (and we might be adding another) in]]></description><link>http://direct.ecency.com/gardening/@stephanserrano/spacing-crops-or-urban-farming-day-3</link><guid isPermaLink="true">http://direct.ecency.com/gardening/@stephanserrano/spacing-crops-or-urban-farming-day-3</guid><category><![CDATA[gardening]]></category><dc:creator><![CDATA[stephanserrano]]></dc:creator><pubDate>Tue, 27 Jun 2017 19:09:03 GMT</pubDate><enclosure url="https://images.ecency.com/p/W5LtFUPm6g774G2LPx8CTVHrbGQ778Sw45DBMcdD9PK6cdzx7qYh5gjTMtkQjE3zQnb98q5Bt7Quni5f4rwAGzKe3HKpyW5HocHe7fxB5r9NQ6UAxTbpwXUkxbkKx8aWN9pY6MMNH3WQGtC7NZZdBLCXooXEn?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Understanding DTM! | Urban Farming Day 2]]></title><description><![CDATA["Grow Gardens. Not Lawns." Last post I shared our fledgling farm's limitations and goals. Our first challenge? Deciding what crops to plant. What DTM stands for... Working dinner w/ @nikkij DTM]]></description><link>http://direct.ecency.com/gardening/@stephanserrano/understanding-dtm-or-urban-farming-day-2</link><guid isPermaLink="true">http://direct.ecency.com/gardening/@stephanserrano/understanding-dtm-or-urban-farming-day-2</guid><category><![CDATA[gardening]]></category><dc:creator><![CDATA[stephanserrano]]></dc:creator><pubDate>Mon, 26 Jun 2017 22:07:15 GMT</pubDate><enclosure url="https://images.ecency.com/p/7b4bio5hobgu85mFpLjsB5bdcQRiiGHJEPFYM5Sso37dNZVas3xgHN43gKfUvkQpCDvcGhfC3uYuqQbfmQZ6Cr6wfypvMk35X296Uvd7H43MmXQKce5UarBQh66bS3a9yx7RGv2GWKdZZRtkshYdzB5raTTc?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Selecting Our Crops! | Urban Farming Day 1]]></title><description><![CDATA[*It all started with a phrase my brother spoke to me... "Grow Gardens. Not Lawns." Quick Introduction This is our first garden. Any and all suggestions are more than welcome! We know nothing.]]></description><link>http://direct.ecency.com/gardening/@stephanserrano/selecting-our-crops-or-urban-farming-day-1</link><guid isPermaLink="true">http://direct.ecency.com/gardening/@stephanserrano/selecting-our-crops-or-urban-farming-day-1</guid><category><![CDATA[gardening]]></category><dc:creator><![CDATA[stephanserrano]]></dc:creator><pubDate>Sun, 25 Jun 2017 23:06:54 GMT</pubDate><enclosure url="https://images.ecency.com/p/3zpz8WQe4SNH8q6FEif2uzpmXjQNog2n2huWTcwn882PghirUDio2DUy2ydd6T286hmgdbmP28N3fW3cVhmZmSj1QoYDHxxCQXx7q4LrN2NEjgyEtB8dc2atmNsf3VrupTNJwUYn8WXxTz7gNKrE?format=match&amp;mode=fit" length="0" type="false"/></item></channel></rss>