The Niche...
"What is your niche?" - This is a question asked by every Internet Marketing Guru, Blog, YouTuber, Course, etc. And, for those of you who aren't familiar, the word refers to a term called "niche market," which - for us Bloggers - means creating content that is narrowly defined to fit a very specific audience.
The idea here is, broad content is saturated with content creators. If you want to build an audience around a market/topic like "drugs," you're more likely to not attract a lot of people. However, if you target something more specific within that category, like: cognitive enhancing drugs that might assist students in college, well now you have something that won't have as much competition in the content creation space - AND - you'll be meeting very specific needs for people that most other content creators are not.
This certainly worked for my YouTube channel which I was able to grow to over 22,000 subscribers in about two years.
The Problem (For Me)
I can't stick to talking about one specific thing for very long without getting bored. My entire life, I've always deeply immersed myself into one topic for several months, sometimes several years, and then just moved on! It's great that I was able to grow an audience on YouTube, however, I don't make as many videos surrounding that specific topic anymore. Furthermore, if I started talking about cryptocurrencies (effectively changing my niche) then my audience would be confused and likely leave.
What is the Solution?
Do I start a new Blog or YouTube channel or Newsletter every time I want to start shifting topics?
Having to manage 6 or 7 different content-creation platforms seems a little daunting.
Do I just write or talk about whatever I want on my platform?
Every bit marketing advice will speak out against this.
So far, I've been using Steemit these past several months to experiment talking about whatever I want, switching topics from biohacking, to psychology, to fantasy football, to crypto, to comic books -- I mean literally content that should its own separate blog. So far I've gained 353 followers and have talked to some really awesome people. This is great and I'm super thankful for this. Steemit is a new platform (when compared to YouTube) and if I did what I'm doing here on a large platform like YouTube then I wouldn't be getting results like these.
At the same time, am I depriving myself of awesome experiences, creating greater content, and building/getting involved with larger communities because I'm not sticking to the niche ?
I definitely need some help on this one guys :)
Steve Cronin out!