The Bitcoin rally in 2017 was mostly due to an explosion of consumer interest. Millions of new people were interested in the currency, buying, mining and selling it, and the price rose in response to that increased demand.
We’re starting to see more businesses accepting Bitcoin and other cryptocurrencies, and assuming consumer interest grows, that acceptance will only increase. At some point, the prevalence of digital currency will make online shopping even more attractive, and physical stores will need to start adopting it to catch up -- that way, the war between physical and digital retail will continue.
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