Greatness starts with a clear vision of the future. - Simon Sinek
And the emphasis lies on the word clear.
Ke Xu is a person who has defined such a vision for herself, her team and her new baby: ONO. ONO is the first social networking DApp to be launched on 
Why should we be excited about that?
ONO's top priority will be the community and their consensus. The white paper literally states that:
The interests of the users are more important than anything else. [ONO's guiding principle]
Ke Xu is fiercely determined to create an entirely new social network that does not sell user data, but instead is based on the principles of freedom, human value exchange, integrity, decentralization and a commitment to creating deeper social experiences. - "Meet Ke Xu" by @stellabelle
If you share that vision, then ONO might become your new home of decentralized social networking!
The future is human
The cornerstones of ONO's vision: Equality and respect
To me one of the most exciting characteristics of ONO's whitepaper is the fact that their core principle in order to maintain a healthy ecosystem is: culture.
If we did one step back for a moment and thought about what matters to us in our real life communities, then we'd quickly come to the conclusion that we generally choose our environment according to cultural values.
Now if we transfered these basic needs to a digital, decentralized and self-governed community, then they wouldn't actually change. Then any type of consensus would always find its starting point in the common agreement on a certain set of values, fostering collectivity and the overall benefit for the whole community.
In a real social environment the sustainment of human values always excels personal profit.
Rights and interests will be defined in a 'Common Programme'
The 'Common Programme' - a referendum - will be one of the most important components of the ONO social network. It's idea is that:
All ONO users (...) can publish proposals for the ecosystem’s infrastructure, platform management and dispute resolution matters.
That pays tribute to the main principle again, according to which there is nothing more important for the network than the interests of the users themselves.
The network will be designed to reward those who especially contribute to it. An incentive mechanism within ONO will encourage the creation of high-quality content and like that attract more users that are interested in creating and consuming quality content.
A synergistic and healthy feedback cycle among quality-driven creators and curators will be formed.
If you believe in human value exchange, integrity, freedom and governance through consensus, then ONO launched on EOS might become your future home.
Say hello to the ONO team
It all starts in five days from now!
Stay tuned for updates from the ONO team and follow them here on steemit.com: 
In only five days, on April 15, the ONO DApp will be launched, and in June - once the EOS.io blockchain is running - it will be ported over to the EOS ecosystem.
Exciting times for everybody who's in for the future of social networking!
Much love,
Marly -
PS: I've been asked by members of this community if the EOS team pays me to promote their project on steemit.com. I guess if you carefully read my today's article you'll understand that my aims are far beyond simple monetary outcome...:-)
Thanks for your valuable time!
This blog was launched at the end of July 2016
aiming to provide stories for open-minded
people who enjoy living on the edge of their lives,
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Welcome to the too-much-energy-blog!
PS: Let's build a future that's worth living in.
Original content. Quote found on quotefancy.com.