An exhilarating activity enabling us to portray our perception towards different things and stick our intellect in front of the entire world is advertising. We can distinguish between different people and their mindsets inclined towards a particular subject where some get fascinated to its charisma while as some get fascinated to its charisma while as some repel to its utter disgust. It is this independence of thoughts which infuses in us the sense of unambiguity and we are then reborn into our real self. Through advertising, we, not only disperse our ideas to a vast network, also we dilate the essence of cooperation to a whole new level introducing them to a newly found motivation and enthusiasm.
We can easily spread our ideas through various modes of advertising in which the most convincing is by word of mouth. We could allure people with our thoughts in buying some stuff or just use any service. We could also use our writing skills as means of motivation expressed though magazines, billboards, brochures, newspaper, flyers or any other print media. If we think of a more pacifying way to spread our ideas, we just can’t forget the television and radio advertising. Almost every home possesses a TV set or a radio. We see and hear different kinds of ads which captivates the interest of some people and at the same time fills agony in some. Despite these various means of advertising, online advertising has immensely dominated the advertising system over the last decade. Internet has become an essential part of one’s life as it rapidly connects one to the different parts of the world and provides any kind of information at one’s doorstep. Online advertising has revolutionised the concept of advertising as you can share your ideas with just a click. Online advertising creates even a wider platform and it is growing drastically. We daily see a series of advertising in different websites and pages in which some seize our attention. Social media sites such as Facebook has amassed a colossal community of people. It won’t be unfair to say that it is a paradise for any advertiser. A cheaper way of spreading your ideas to even a larger group in lesser time makes online advertising more appreciable.
In spite of all the comforts that internet brings, it also surrounds us with a great deal of insecurity. We never know who is having an eye on our private life. As we are getting more inclined to the internet,the threats that come with it find an easy entrance in our lives as well. We can easily get hacked and our data could be stolen without leaving any clues. Webcams and microphones attached to mobile phones and laptops are claimed to collect data for various agencies. There might be a valid reason for violating our privacy but it makes our lives more unstable.
Online advertising, though being more conventional, is deemed to be more challenging. There are various obstacles that hinders the spread of one’s ideas. The main obstacle is attention.when you share an ad on internet sites like Facebook or YouTube, the chances of your ad getting skipped are more. Moreover, to convince people requires detailed information that you must put in your ad. Also you have to remain cautious about the stealing of your ideas which requires a well designed web of strategies and the execution of your plans must fall within this web. When the execution of all the plans is perfect, you can make a pile of fortune with it.
There is always a solution for a problem, whatsoever it may be. Just like this, an initiative was taken to counter the parlous activities and a social application “sphere” was designed.the app designed, being a decentralised social media platform, is based on the blockchain system invented in 2008 which provides an unbreakable shield to access your data and all your information is safe and private until you wish to share it. Blockchain will be the base for the Sphere and the advantage of having a decentralised platform is mostly the security it provides. So there is no central operating agency like in centralised system. We cannot move or change a data without keeping a record of that data in a blockchain, therefore, assuring the safety of our data. Thus you won’t worry about your data been abducted and you can fearlessly enjoy the delights that it serve. In a centralised system, the data is not kept at a single source but is dispersed in a long connected series termed as ‘chain’ in a blockchain system. So if the network experiences a breach, most of the data would be protected from getting damaged.
Sphere will be using the blockchain system to run a data collection program mostly enveloping its users. Sphere will provide a platform that the advertisers desire in a more virtuous and lucid way. Sphere will be using its utility tokens called SAT Or Social Activity Tokens to make this program even smoother. Any member of Sphere community is welcomed to join this programme. The participating members will be rewarded with SAT in exchange for the data they produce in this platform. Once getting the permission from the members, Sphere will employ the generated data to determine the target market that the advertising agencies will be searching for. Advertisers will participate only for the high ad conversion rates and of course an abundant population, which Sphere is willing to deliver. In fact, Sphere is trying to make sure that it has a sufficient population to create the data that it requires. Sphere is offering a platform for advertising which is several times cheaper than other advertising platforms and hence will help you to save more money. The fee, though, will be only paid in SAT.
Sphere will also create a field where the members can easily trade and spend their SATs. This market will be open for any products that you want to set on sale. Also a small exchange fee will be charged for each sale/purchase which, also, is payable though SATs. Sphere is trying every possible measures to escalate the value of SAT.
Sphere has undoubtedly created a system that will, likewise, benefit the advertiser as well as the user. Sphere is sailed to completely revolutionise the concept of social media industry by the application of more stable decentralised system. Sphere may undeniably be the necessary thrust for the social media industry.
Being a social media network at it's core, sphere has released apps for both Android and IOS.